Sun King – Gen Con Indy Returns For 11th Year on 8/15

For more than 45 years, Gen Con has set the trend in gaming and has broken attendance records while attracting the biggest names in game design and manufacturing. Last year Gen Con drew more than 41,000 attendees to downtown Indianapolis. This summer’s exhibition will mark some new and exciting things for the Gen Con and Sun King Brewery partnership. Sun King will once again brew the Official Beer of Gen Con and will host the first ever Beer Garden during the festival on Georgia Street.

“Gen Con is an incredible experience and we’re excited to work with them and Indianapolis Downtown Inc. to expand the scope of the festivities,” said Sun King brewer/owner Dave Colt. “Utilizing Georgia Street is a great way to enhance the experience for attendees, but it also allows everyone the opportunity to enjoy and discover the wonders of Gen Con!”

Again this year, Gen Con will host a naming contest announced on its Facebook page (www.facebook.com/#!/genconindy) for this year’s beer that will be tapped on Georgia Street on Wednesday, August 14, 2013 at 6:00PM EST to kick-off “The Best Four Days In Gaming! ™” Live music, entertainment, and some of Indy’s best food trucks will be onsite to celebrate. The beer will also be available at many bars and restaurants throughout central Indiana during the convention.

“Sun King Brewing is an excited and energetic partner. Sun King’s craft beers are truly world-class. Having a local Indianapolis company so committed to growing Gen Con Indy with us is amazing,” said Gen Con Vice President of Sales & Marketing Scott Elliott. “Following the tremendous popularity of food trucks at last year’s show and Sun King’s successful creation of the first-ever official Gen Con beer, we have planned an experience that will be fun for Indy natives and worldwide Gen Con fans alike. This will be a can’t-miss event.”
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