Spoetzl / Shiner Premium Beer – Not New. Not Improved.
Story by:
MyBeer Buzz
Published: April 30, 2013
| Updated: July 5, 2025
I love beer marketing so I thought you’d want a peek at the packaging and campaign for Shiner Premium Beer. The tagline is “Shiner Premium Beer….Not New. Not Improved.” The classic packaging is by Craig Crutchfield and this is a reintroduction of a beer that has been previously named Premium, Texas Export, Shiner Blonde & Texas Special. As the name returns to Premium, the design and marketing have been overhauled for the release. 
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