Original Sin Launches Elderberry Cider

New York, New York – May 17, 2013/mbb/

Original Sin Corp, founded in 1997, today announced the launching of Original Sin Elderberry Cider. Original Sin’s new cider combines the natural acid and sugar of apples with the tart flavors inherent in Elderberries. The cider will be available in 12oz bottles and kegs. The product will first be released in Ohio, Florida, Kentucky, Massachusetts, California, Illinois, Indiana and the U.K. with further market distribution over the next two months.

Original Sin Elderberry Cider

Elderberry is a common fruit used in wine making. Its unique tart qualities make it an ideal fruit to use in the cider making process. Much of making a good cider is finding the perfect balance between acid, sugar and tannins. With Original Sin Elderberry, the Company believes it has achieved this balance. There is a long history of Elderberries being used in cider production. In fact, in the 1822 book ‘The American Orchardist’, it suggests adding Elderberries to give “cider a fine colour as well as flavor.”

About Original Sin Cider

Original Sin was established in 1997. Founder Gidon Coll began making small batches of hard cider in an upstate New York winery. Sourcing local ingredients, his objective was to create a dry traditional American cider. When it was time to launch the product, Gidon Coll borrowed a pickup truck from a friend and brought the first cases down to the East Village and Brooklyn in New York City. He then went bar to restaurant to gourmet market dropping off samples. In the early days, it was not uncommon to walk into a bar and have to explain what hard cider was or to convince a bar owner that there a market for hard cider.

The industry has come a long way since then. Today cider is the fastest growing category of the U.S. alcohol beverage market. Original Sin is proud to be an early member of this burgeoning industry. As a proudly independent U.S. cider company, Original Sin’s award winning ciders are distributed in over 30 states as well as the U.K. and Japan. The Company intends to launch in additional U.S. and overseas markets this year.

In 2012, Original Sin’s founder planted a test orchard on his family’s old dairy farm in Upstate New York. This spring, the orchard was doubled in size to include over 70 varieties of heirloom, cider and modern day apples. The orchard contains historical apples originating from New York side by side with apples from England, France, Kazakhstan, Canada, Holland, German, Russia and Turkey.
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