Green Flash Brewing To Distribute to Indiana, Pacific Northwest & Minnesota & Michigan In Late 2013
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MyBeer Buzz
From Green Flash:
officially announces 1st-time market entry into Indiana via World Class Beer and details about their new distributor partnership with Great Artisan Beverage in the Pacific Northwest. Green Flash is committed to continued national growth and to ensuring sell-through in new and existing important markets. This San Diego-based brewery is strategically selecting savvy distributor partners who offer strong regional representation in each market with the ability to target key craft retailers.
“On June 26th, we transitioned all distribution in the Pacific Northwest region to Great Artisan Beverage and noticed an immediate uptick in sales throughout the region,” says Green Flash’s Vice President of Sales, Jim Kenny. “The fact that we are already seeing positive impact from the move makes it clear to me that our bets are already paying off in the Pacific Northwest. We are confident that our decision to forge a partnership with G.A.B. will only continue to increase Green Flash’s presence in this important craft-beer market.”
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Green Flash entered Indiana beginning July 15th via World Class Beer, who will be focusing on immediate distribution in 10 – 15 important on-premise draft accounts and approximately 200 off-premise accounts in the Indianapolis region. An impressive lineup of on-premise events have been planned to support Green Flash’s launch.
“Our decision to roll-out in Indiana with World Class Beer was made based on the state’s longtime demand for Green Flash,” continues Kenny. “World Class Beer’s enthusiasm for the brand and aggressive, craft-focused market entry plan is solid. We look forward to strong results when we roll out in July.”
“World Class Beer is extremely excited to have been selected by Green Flash as a distributor partner,” says James Printz, Sales Manager at World Class Beer. “With so few California offerings available in Indiana, we anticipate that Green Flash will be a huge success and expect their presence to provide incremental volume and growth to the already thriving craft category. We are pleased to introduce a large regional brewer from San Diego to craft consumers in Indiana.”
Strong support from distributor partners like GAB and WCB combined with an increased team of dedicated regional Green Flash sales reps across the country has helped the brand successfully enter new markets over the past 6-months. Green Flash is now available in Reno, Mississippi, Montana, Northern Louisiana and Wisconsin. After the July launch in Indiana, Green Flash is looking ahead and exploring the possibility of opening Minnesota and Michigan in Q4.
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