East End Brewing Dumping 1600 Bottles Of Illustration Ale — Aug 3rd Release Delayed

My apologies for the late notice on this, but based on what we’re seeing with the bottles of Illustration Ale we’ve been sampling here, we will not be doing a release at the Toonseum for bottles of this beer as we had planned this Saturday August 3rd.

We had hoped the bottles would come around (which is why this notice is so late in the game), but they just aren’t up to snuff, so we need to make the call to POSTPONE this release, until we can get a re-brew into the tank and subsequently into new bottles.

It’s one thing to have 1,600 bottles of unsaleable hand-bottled beer on our hands, but it’s another to… well, yeah.  In all honesty, this is about the only thing we’re thinking about today.  But you can’t sell GOOD BEER every day if you aren’t willing to make the decision to pour some not-so-good beer down the drain.  It doesn’t make it any easier though.

We’ll be in touch as soon as the new batch is ready, and we have a release date booked!

Cheers – Scott

This Update from Scott: 

@mybeerbuzz Who said we were dumping? Well yeah, I kinda did. But we’re maybe gonna do something better w/it. Hopefully.#cheese #icecream

06:27 PM – 29 Jul 13 —Who knows, if we sit on it long enough, it might just get there on its own.
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