Miller Lite Wants You To Make The Next Miller Lite Ad

Beer is one of humankind’s greatest inventions and if you would like to dispute that then let’s go out for a few beers (on you) and we’ll discuss. 

Now, one of the most inventive beer makers ever — Miller Lite — is re-launching the iconic Original Lite Can in all its glory.  And by “Original” we really mean the first lite beer ever known to man.

In 1975, the Miller Brewing Company introduced a light beer that truly changed the course of beer history forever: a low calorie, less filling beer that doesn’t sacrifice taste or quality. Miller Lite wants you to give everybody a history lesson.

Maybe you want to make a video with ridiculously obvious product placement, or maybe you want to humorously tell the history of Miller Lite.  Anything is fair game.  Clever, witty, random, weird, and bizarre are all welcome with open arms as long it’s funny, entertaining, and reminds everyone that Miller Lite invented the lite beer as we know it with their Original Lite Can.  

And if you’re thinking about doing a straight 70’s homage, cross it off the list. Miller Lite DOES NOT want to be reminded of shag carpets and bell-bottoms — kind of like how twenty years from now we’re all going to be really embarrassed about Dubstep and not want to talk about it.

That’s it, Tongalers – crack open a Miller Lite and hit us with your most original, hilarious ideas and videos!
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