Deschutes Expands Beer Line-Up & Distribution In 2014
Story by:
MyBeer Buzz
From Deschutes:
January 10, 2014 – Bend, Oregon – Craft beer fans will have even more styles to enjoy from Deschutes Brewery in the coming year, including the return of old favorites and the release of brand-new experiments. In addition, new market launches scheduled throughout the year are kicked off by a week-long series of events in Ohio and Kentucky at the end of this month.
"We’re looking forward to a fantastic New Year in 2014," said marketing director, Jeff Billingsley. "More of our fans will be able to get our beers in their home states, and we’re making some pretty amazing additions to our line-up for the year. We continually experiment with a number of beers at our pubs and we’re excited to make a few more of our favorites available to our fans."
Fans spoke, the brewery listened. Fresh Squeezed IPA will make its way into the brewery’s year-round portfolio for 2014. This refreshing brew will be released in March in 6-packs and draft to all markets as part of the Bond Street Series. This IPA is a "citrus bomb" in every way: three types of malt and a whole lot of Citra and Mosaic hops made this a fan favorite from the very beginning.
One of the largest changes to the beer menu for 2014 are three 22-ounce mainline offerings available year-round starting at the end of March. Distributed primarily in the Mountain and Pacific regions, these beers include Pine Mountain Pilsner, Armory XPA and the classic Cinder Cone Red (yea! It’s back!!).
Other notable beers coming up for the year include:
- Belgian IPA, featuring Galaxy hops, which will be available in 22-ounce bottles and draft from May-September as part of the Bond Street Series;
- Not the Stoic, a Belgian-style Quad, brand-new addition to the Reserve Series;
- More Reserve Series love from Mirror Mirror (last release in 2009) all the way to favorites like The Dissident, The Abyss and the brewery’s 26th anniversary brew, Black Butte XXVI
- New Nitro Draft program (yum!) featuring brews throughout the year such as Obsidian Stout, Red Chair, Cinder Cone Red, Armory XPA and Jubelale; and
- After a wildly successful launch in 2013, the brewery’s "session style"Deschutes River Ale will now be available in 12-packs for fans in Utah and the Pacific Northwest.
And there’s more – for a complete calendar of release dates and beers, please visit the Deschutes Brewery website.
Geographic expansion starts off this year with a launch in Ohio and Kentucky beginning January 24. In April, the brewery will round out its presence in Pennsylvania by launching in the Pittsburgh area – greater Philadelphia started receiving Deschutes beers year-round last summer. Later in the year, fans in Wisconsin and Michigan will also be able to find their favorite Deschutes Brewery beers in their home states bringing the total number of states at the end of 2014 to 27.
.
Comments 0
No Readers' Pick yet.