Anchor Brewing Announces The Release Of NEW Anchor IPA (Video)

lineup of distinctive, hand-crafted brews.

"When we started thinking about Anchor IPA, we wanted to create a beer we

would be proud to serve in our Taproom," said Mark Carpenter, Brewmaster at

Anchor Brewing.  “Right now a lot of IPAs are so hop forward that your palate

can only enjoy one because of the high bitterness. Our IPA will have a strong

hop flavor so you know you’re drinking an IPA. But, the combination of malts

we’re using are strong enough to hold up to the bitterness, allowing you to enjoy

more than one. The unique selections of both traditional and modern hops we

are using provide the backbone and flavor, plus an experimental hop adds to its

pleasant fruity & floral aroma, the first thing you notice as you sip the beer.”

The California Gold Rush lured thousands west to “see the elephant,” a 19th-century metaphor for the hopeful but risky pursuit of happiness, adventure, and

fortune. As early as 1849, India Pale Ale—prepared by British brewers for export

to India by adding dry hops to barrels of hoppy ale—was also heading west,

from England around the Horn to San Francisco. Thirsty ’49ers savored imported

IPAs, but it wasn’t until 1975 that Anchor, America’s original craft brewery,

pioneered the revival of dry-hopped handmade ales with the introduction of

Anchor’s Liberty Ale®, the first modern American IPA brewed after Prohibition.

Now, that tradition fast-forwards to an adventurous new brew: Anchor IPA™.

Made with 2-row barley malt and fresh whole-cone hops, its bright amber color,

distinctively complex aroma, spiky bitterness, malty depth, and clean finish unite

to create a uniquely flavorful, memorable, and timeless IPA.

The elephant you see on Anchor IPA™ was hand-drawn by Anchor label artist,

James Stitt. The expression to “see the elephant” originates from a tale that

predates the California Gold Rush.

There once lived a farmer who had heard of elephants but had never seen

one. He longed for the day when he might catch a glimpse of this rare, exotic

creature. When the circus came to town, he loaded his wagon with fresh produce

and headed to the market. On the way, just as he’d hoped, he came across the

circus parade, nobly led by an enormous elephant. The farmer was ecstatic, but

his horses were terrified. They reared and bucked, overturning his wagon and

scattering its precious contents in the road. “I don’t give a hoot,” exclaimed the

farmer. “I have seen the elephant!”

The elephant became the universal symbol of the Gold Rush, as evidenced by

the journals, letters, and sketchbooks of the forty-niners. Whether or not they

struck it rich in the diggings, those plucky pioneers would forever treasure their

California adventure as the defining moment of their lives.

To kick-off San Francisco Beer Week (February 7-16), Anchor IPA™ will initially

be released in California throughout the month of February followed by select US

market releases from March thru May. Anchor IPA will be available year-round

in 6-packs, 12-packs, 22-ounce bottles, and on draught in select restaurants and

bars as well as the Anchor Brewing Taproom in San Francisco.

Learn more about the journey to “See the Elephant” by watching the new Anchor

IPA™ Video.

Anchor has partnered with PAWS: Performing Animal Welfare Society

(www.pawsweb.org), to feature their rescued Asian Elephants in the making of

this video. We are proud to work alongside PAWS and support the nonprofit

organization by adopting their five Asian Elephants: Prince, Annie, Gypsy,

Nicholas & Wanda, living out their lives in peace at PAWS’ 2,300 acre sanctuary

dubbed, ARK 2000.
,