Founders To Create 5-Day KBS Release Event
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MyBeer Buzz
From Founders:
Founders is happy to announce that they’re doing something a bit different for their release of Kentucky Breakfast Stout (KBS) this year. The beer will be available starting April 1 across the brewery’s distribution footprint, but visitors to and residents of Grand Rapids will be able to enjoy it March 18–22.
KBS is an imperial stout brewed with coffee and chocolates that ages in oak bourbon barrels for a year in the caves beneath Grand Rapids. RateBeer.com users recently ranked it the best beer in the world.
Bottles of KBS available for pickup in the Founders taproom will be released using a pre-ticketed reservation process on EventBrite. Bottles can be reserved beginning on Saturday, March 1, at 11am EST, and they will be available for pickup March 18–22. Ticket proceeds will go toward Grand Rapids Whitewater.
What’s new this year is Founders has decided to open up the release so that people coming to Grand Rapids for KBS can enjoy all of Beer City USA. Fifteen Founders-supporting craft-beer-centric bars and restaurants in the Grand Rapids area are each tapping a keg of KBS on a day and time of their choosing between March 18 and 21. KBS Week will culminate with the Founders taproom release party, where KBS will be poured all day on Saturday, March 22.
“We’re excited to turn the release of KBS into something that extends beyond the walls of Founders,” said Co-Founder and Vice President of Brand Dave Engbers. “KBS Week allows beer enthusiasts to celebrate the release of this beer with some of the retailers that make the West Michigan beer community so special.”
Ten area hotels will be offering KBS week packages—including discounted room rates, limited edition gear in rooms and more—with information available on the Experience Grand Rapids website.
Bottles of KBS will be available in the greater Grand Rapids area starting on March 25.
For full KBS Week details, head to kbsweek.com.
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