Firestone Walker 805 Cans Hit California’s Central Coast
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MyBeer Buzz
From Firestone Walker:
As winners of multiple Mid-Sized Brewery of the Year awards at both the Great American Beer Festival and World Beer Cup, Firestone Walker is no stranger to making big news. The release of Firestone Walker’s 805 in 12-ounce aluminum cans from Ball Corporation (NYSE: BLL) is the latest example of big news from the award-winning craft brewery.
“Craft beer consumers are embracing cans, continuing to raise their profile,” said co-proprietor Adam Firestone. “We also live and work in a place where people spend a lot of time outdoors – at the beach or pool, by the lake, on the golf course or going on hikes. Cans are a practical fit for the local lifestyle.”
Firestone Walker’s 805 will be available in 12-ounce, infinitely recyclable cans at locations along California’s Central Coast beginning this week.
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Firestone Walker and other craft brewers continue to discover the inherent benefits of aluminum cans, including their ability to deliver the highest quality product to consumers by blocking out 100 percent of light and oxygen,” said Bruce Doelling, vice president, sales, for Ball’s North American metal beverage packaging business. “Made with an average of more than 60 percent recycled aluminum, cans also are a perfect fit with sustainability minded craft beer consumers.”
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