Flying Dog Dead Rise Proceeds Benefit MD Blue Crab Program

Frederick, MD – On behalf of the watermen of the Chesapeake Bay, Governor Martin

O’Malley accepted a donation from Flying Dog and OLD BAY® to the True Blue program

yesterday in the brewery’s taproom.

A check for $10,270, a portion of proceeds from sales of Dead Rise OLD BAY Summer

Ale, was presented to True Blue, which advocates on behalf of the Chesapeake Bay’s

5,500 watermen and promotes sustainably harvested Maryland Blue Crab.

“True Blue is such a worthy program, promoting the sustainability of our Maryland Blue

Crab population,” Gov. O’Malley said.

Dead Rise, a collaboration between Flying Dog and OLD BAY to commemorate the iconic

seasoning’s 75th

demand, even before the beer hit shelves.

“The original amount of Dead Rise slated for production was what we believed would

be enough beer for the entire mid-Atlantic region for five months,” Flying Dog CEO Jim

Caruso said. “In less than two weeks, we sold that amount in Maryland alone.”

And once Marylanders were able to have their first taste, the demand for Dead Rise

continued.

“This partnership started as two local businesses joining together to recognize and

preserve our local crab industry – an important part of OLD BAY’s heritage for the last

75 years,” Andrew Foust, OLD BAY’s director of marketing, said. “The overwhelming

response to this special edition beer is a true testament to our community’s support for

the Chesapeake Bay and the distinctive flavors of our hometown.”

Now in its third year, the True Blue program created a $7 million increase in business for

local crabbers since its inception.

“We plan to increase public awareness campaigns for both consumers and the food

service industry with this donation from Flying Dog and OLD BAY,” Steve Vilnit, head of

the True Blue program and director of fisheries marketing for the Maryland Department

of Natural Resources, said. “Through True Blue, everyone can know where their crabs

are coming from. And increasing this traceability not only helps the watermen, but also

allows consumers who want to buy local know that their money is going back to their

anniversary, was released at the beginning of May to unprecedented

local fisheries.”

In order for a restaurant to be True Blue-certified, it must prove that at least 75

percent of the crabmeat they use is sustainably harvested from and processed in

the Chesapeake Bay region. True Blue empowers the public to buy local through an

interactive map of True Blue-certified establishments at marylandseafood.org.

“Supporting local fishermen not only improves the local economy, but also helps to cut

the carbon footprint of the seafood we eat,” Vilnit said. “The average consumer can

vote with their fork.”

In addition to the beer, Flying Dog also partnered with OLD BAY on the Dead Rise OLD

BAY Cookbook, which features recipes from 17 local celebrity chefs who incorporate

OLD BAY, and often beer, in new and unique ways. 100 percent of the proceeds from

the cookbook benefit True Blue.

Dead Rise will be available on draft and in 6-packs through mid-September in Maryland,

Washington, DC, and Northern Virginia. The Dead Rise OLD BAY Cookbook can be

purchased through Flying Dog’s website, at the brewery gift shop in Frederick, and the

OLD BAYtique in Baltimore’s Inner Harbor.
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