Heineken Unveils Pop-Up Lounge Exhibit (Video)

What happens when you crowdsource thousands of ideas on what makes the perfect lounge bar and give twenty experimental, young designers the total freedom to create one from scratch… inside two giant shipping containers?

See the Heineken Pop-Up City Lounge during its debut at this year’s London Design Festival (18th-21st September 2014) before it sets off on a world tour to a city near you.
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“We went back to the essence of what a lounge bar should be and asked people what they were looking for. The response was amazing. Over tens of thousands of crowdsourced Instagram images were submitted. This has certainly been a fantastic challenge, to create a visionary concept inspired by insights from all over the world, with a global team of emerging design talent”, says Mark Van Iterson, Heineken’s Global Head of Design.

Van Iterson added:, “The common thought throughout our journey was that the lounge should be a place of discovery, an experience that delivers a bit of the unexpected. We believe this Pop-up City Lounge delivers exactly this and so much more.”