Heineken Replaces Budweiser as Official Beer Of MLS
Story by:
MyBeer Buzz
Published: October 14, 2014
| Updated: July 3, 2025
From the Wall St Journal:
Heineken USA has signed a five-year sponsorship agreement to become the official beer of Major League Soccer starting next year, taking a spot Budweiser has had for nearly two decades as one of the league’s top sponsors.
The five-year deal is valued at more than $50 million, including with media and marketing commitment according to people familiar with the agreement.
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