Coors To Launch New “Coors Peak Copper Lager” Gluten Free Beer

Interesting Miller Coors news coming from AdAge:

One of the nation’s largest beer brands is about to jump on the gluten-free craze. MillerCoors next month will begin marketing a "naturally gluten free" version of Coors called Coors Peak Copper Lager that will be sold in Seattle and Portland, the brewer confirmed to Ad Age.

"With more consumers living a gluten free-lifestyle, there are few satisfying choices in the beer category," the brewer stated in a memo shared with Ad Age that it plans to send to distributors today. "Our brewers have developed a proprietary brewing process that is specifically designed to deliver a 100% gluten free beer worthy of the Coors name."