Gluten Intolerance Group Partners with MillerCoors to Certify Coors Peak

Auburn, WA March 17, 2015 –

The Gluten-Free Certification Organization (GFCO), an Industry program of the Gluten Intolerance Group (GIG), is excited to welcome MillerCoors to the growing list of companies who have partnered with GIG to provide certified options for those living the gluten-free lifestyle. This February, MillerCoors introduced Coors Peak, a new, naturally gluten-free copper lager made with 100 percent all natural ingredients, to the Seattle and Portland metropolitan areas. Coors Peak has been crafted and brewed to meet the specific gluten-free standards established by GFCO, a leader in gluten-free product and manufacturing certifications.

“We were inspired to create Coors Peak in response to the increasing number of drinkers living a gluten-free lifestyle,” said David Kroll, MillerCoors vice president of insights and innovations. “There are five years of research, testing and refinement behind this beer and we are thrilled to partner with the Gluten Intolerance Group to certify that Coors Peak is safe for gluten-free drinkers.”

Coors Peak is brewed with 100 percent natural ingredients including a unique rice malt that transforms the rice grain and gives the copper lager a smooth and full-flavored taste. Coors Peak retains the depth and complexity of barley-based beers while remaining naturally gluten-free. Each new batch is tested to ensure that the level of gluten proteins is below 5ppm. Coors Peak is available in six and 12-pack bottles at grocery stores and also select bars and restaurants in the Seattle and Portland metropolitan areas. For more information, visit http://www.CoorsPeak.com.

“We’re so happy that we’ve had the chance to support MillerCoors in bringing Coors Peak to the gluten-free community,” says Channon Quinn, Director of Industry Programs with GIG. “The steps that they have taken to assure that the strictest standards are met, including production in an entirely separate area to reduce the risk of cross-contamination, shows their commitment to providing a quality product to what is becoming a mainstream, gluten-free population.”

GIG’s Gluten-Free Certification Organization (GFCO) is a leader in the verification of quality, integrity, and purity of gluten-free products. One of the top certification programs in the world, GFCO inspects products and manufacturing facilities for gluten, in an effort to maintain strict industry standards. The GFCO “GF circle” logo has become the mark of trust that gluten-free consumers look for on food packaging to provide the self-assurance that the product is safe for them.

About the Gluten Intolerance Group (GIG)