Thatchers Introduces New Look For Green Goblin English Cider

Somerset, England (May 6, 2015) – English cider maker Thatchers is re-launching its Green Goblin Cider to the US market in a new 330ml bottle, in partnership with Innis & Gunn USA, Inc. (IGUSA) seven months after entrusting the craft brewer’s US business with its flagship brand, Thatchers Gold.

Green Goblin Cider at 5.0% abv, is a quirky, distinctive hard cider that is crafted at Thatchers farm in England. Available to both the on and off premise in bottle, it is also available on draught.

A full flavoured, bittersweet blend of apples, Thatchers’ cidermakers have used their expertise gained over four generations of cidermaking to craft a beautifully balanced, gluten-free hard cider with a fresh character and medium dry finish. Somerset Redstreak and Dabinett are among the bittersweet apple varieties Thatchers cider makers have chosen for Green Goblin, helping create its explosion of flavours.

Martin Thatcher, fourth generation cidermaker comments, “Green Goblin is a quirky brand with mischievous appeal.Since Thatchers Gold was introduced into the USA at the beginning of the year we’ve been overwhelmed by the response we’ve received and the great comments from people who have had their first taste of authentic English cider. Working with our friends at Innis & Gunn, masters at crafting authentic beers much in demand in the US, we’re now looking forward to introducing our second cider, Green Goblin.”

IGUSA managing director, Dan Deluca, says, “From a standing start we have made a significant impact in retail for Thatchers Gold and are delighted that they have chosen to partner with us again on Green Goblin.”

Thatchers Gold was introduced into the US market by IGUSA at the start of 2015, and is being rolled out across 18 states including New York City, Georgia, Florida, New Jersey, Massachusetts, Connecticut and Nevada (Las Vegas).

In the UK, Thatchers Gold is the country’s second biggest selling cider brand in the on-premise, and has experienced significant volume and value growth over the last two years in the off-premise market.Thatchers Gold is gluten free, and can be enjoyed chilled or over ice.

Thatchers Gold (4.8%abv) is widely regarded as one of the best ciders in the world. Medium dry, with a smooth and refreshing taste that takes its name from the cider’s bright, golden color, Thatchers Gold is crafted from specially selected cider apples such as the Dabinett, Redstreak and Porters Perfection.

Thatchers Cider has its own orchards where it grows many of the bittersweet varieties that are milled and pressed into its ciders at the Thatcher family farm in England.

The family-run cider maker has an exclusive partnership with Innis & Gunn that sees the Scottish craft brewer assuming all administrative, marketing and promotional support for Thatchers’ flagship brand through its US subsidiary, Innis & Gunn USA, Inc (IGUSA).