Troegs Overhauls Packaging & Logo Designs: Perpetual IPA, Hop Knife…

I’m excited to be the first to bring you a look at the packaging overhaul coming from Troegs.  This redesign represents a significant change in not on the packaging of Troegs products, but also the Troegs logo itself.  Today we’re getting a look at two of their hoppy beers and the color scheme is cut back to an almost greyscale look with one shade of green across the packaging line.  I’ll be interested to see if that color use continues on their other packaging or if they use other colors in the same manner on their other beers.  Quite honestly it’s hard to imagine Nugget Nectar not using orange in this style.  The new Troegs logo carries an almost guitar-pick shape with a casual font and the “Independent Brewing” tag.  Today we have the 12oz bottle and 12oz can for Perpetual IPA as well as Hop Cycle Series fall release, Hop Knife Harvest Ale.  The beer will remain the same:  Perpetual IPA (7.5%-AbV, 85 IBU) & Hop Knife (6.2%-AbV, 87 IBU).  Stay tuned for more designs and release details and also stay tuned to see their line of cans extended into other beers (like Hop Knife).  Of special note is that it would appear that Troegs is adding “Independent Brewing” as part of their name and logo and dropped out “craft.”