Miller Lite® Launches Conciertos Originales In Miami

CHICAGO, July 8, 2015 Miller Lite is showcasing today’s best-selling Latin music artists by extending the Conciertos Originales music series to Miami. Legal drinking age consumers will have the chance to enjoy a free-ticketed concert experience with two of the biggest urban Latino artists: J Alvarez and Chino y Nacho. Conciertos Originales will take place at the iconic Fillmore Miami Beach at the Jackie Gleason Theater, starting with J Alvarez on July 15 and followed by Chino y Nacho on November 11.

J Alvarez, Latin GRAMMY® Award-nominated artist, joins Conciertos Originales fresh off of the European leg of his international tour promoting his number one-selling album De Camino Pa La Cima Reloaded, and his latest single "Quiero Olvidar." The Puerto Rican artist was the first artist in his category to have gained a massive online presence across Latin America and the U.S., and looks forward to bringing his original take on reggaeton to The Fillmore Miami Beach.

"I’m excited to partner with Miller Lite for Conciertos Originales, and we’re definitely going to put on a great show for Miami," said J Alvarez, July concert headliner. "Conciertos Originales is all about celebrating original music and the passion it ignites in fans. I’m honored to be among the artists representing my genre in this series."

Entry to the concerts will be free of charge and on a first-come, first-served basis. Tickets are required for entry into the concerts and will be distributed throughout the Miami area. Legal drinking age residents of Florida can learn how to win tickets by visiting participating retail accounts. They can also tune in to El Zol 106.7 FM for more chances to win tickets and gain exclusive access at the concert.

Conciertos Originales will return to Miami in November with Latin GRAMMY® Award-winning duo Chino y Nacho. Known for hit singles such as "Mi Chica Ideal" and "Me Voy Enamorando," the Venezuelan duo will bring the fusion of tropical music fans know and love as they share some of their newly released album, Radio Universo.

For more information on artist lineups in each Conciertos Originales stop, visit millerlite.com/conciertos or follow Miller Lite Latino on Facebook at facebook.com/MillerLiteLatino and on Twitter @esmillerlite.