A New, Crisp Taste For The Season: Introducing Bud Light Apple

NEW YORK, Nov. 3, 2015 Bud Light – the crisp and refreshing beer that has been a part of fall fun for more than 20 years – today announced the launch of Bud Light Apple. Blending the refreshing taste of Bud Light with a 100% natural apple flavor, Bud Light Apple is a light bodied 4.2% ABV beer with a crisp apple taste. An exclusive and limited release, Bud Light Apple is available in Georgia starting today.

"Bud Light fans are always looking for new experiences and Bud Light Apple answers the call with a slightly sweet finish that’s smoother than conventional apple ales and ciders," said Alexander Lambrecht, vice president, Bud Light. "Backed by our strong wholesaler network in Georgia, Bud Light Apple is a crisp twist that’s perfect for the fall season."

Bud Light Apple will be available in 6-packs and 12-packs of 12 oz. glass bottles and 12-packs of 12 oz. cans at Georgia retailers, restaurants and bars beginning Nov. 2.

Bud Light has a history of success with new product innovations. In 2012, Bud Light introduced Bud Light Platinum, which quickly became the best-selling new beer of that year according to IRI Symphony data. The Bud Light Lime-A-Rita franchise, named a Nielsen Breakthrough Innovation Winner in 2014, makes up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the brand has grown to include four core flavors – Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita – that claim the top four spots in the FMB category.

For more information on Bud Light Apple, visit www.BudLight.com.