Coors Light® Celebrates The 2015 HBCU Classics With $100,000 In Scholarships

This year’s support continued with the theme “Return. Reunite. Refresh.” Coors Light hosted events reuniting alumni and fans and bringing refreshment to the HBCU Classic experience with live music entertainment and cooking with beer demonstrations. In 2015, Coors Light was an official sponsor of the following Classics:

“Supporting higher education and investing in our communities have always been priorities for us as a brand,” said Joe Sargent of the Coors Light multicultural marketing team. “The HBCU Classics are a great way to celebrate the unique culture and experience these institutions offer, and we’re happy to continue supporting higher learning within the African-American community.” 

While some schools were able to claim victory on the field during the game or the battle of the bands, all of the participating HBCUs walked away with much needed resources provided by Coors Light. In addition to donations, the brand hosted a series of events surrounding the Classics. These events included VIP tailgates in each city with live entertainment from nationally recognized hip-hop artists and DJs, such as hit producer, Mannie Fresh. Refreshments were prepared by former Hell’s Kitchen finalist Chef Jason Ellis, who cooked delicious food with Coors Light. Legal drinking age consumers also were invited to join Ellis at cooking-with-beer demonstrations at various retail locations.