Coronado Brewing Releasing Cans & New Core Beer: Easy Up Pale Ale

CORONADO, Calif. – March 2, 2016 – For the first time in the company’s 20 year history, Coronado Brewing will be releasing it’s beer in cans. The new can launch comes as part of a brand refresh that highlights a coastal lifestyle; encouraging consumers to get out and enjoy their beers anywhere they may find themselves. Two Coronado classics, Islander IPA and Orange Avenue Wit, will be the first to make it into cans. Additionally, Coronado Brewing is introducing their brand-new pale ale into the canned lineup, Easy Up Pale Ale. This is an exciting new step forward for the company and the industry as a whole. 

The can launch is also the first time we will see Coronado Brewing unveil its new branding and logos on packaged product. This is a transition they plan to roll out over the next few seasons with the release of new limited, brewer’s series, and eventually core bottles. 

Coronado Brewing has become a global name over the past few years, but the core of the brand stems in staying true to its roots. "The growth of Coronado Brewing has been amazing, and we want our beers to represent who we are as a brand," said Ron Chapman, CEO and co-founder of Coronado Brewing. "Adding cans to our lineup just helps enhance who Coronado Brewing is." 

"We are very excited about the release of our new Stay Coastal cans; this is something we have been talking about for many years," said Brandon Richards, vice president of sales and marketing. "Here at Coronado Brewing our lives are very much tied to the outdoors and west coast lifestyle. Having our beer available in a can, opens us up to many of those drinking occasions that lend well to us living that lifestyle." 

Launch Events:

Since this is such an exciting time for the Coronado Brewing brand, we will be having a can launch party at The Lafayette Hotel. The Lafayette Hotel is a well renowned hotel located in the North Park neighborhood of San Diego. The party will take place on Sunday, April 3rd and will feature the band Chug Boat, a ‘meet the brewer’ pool session, and of course, our new cans. Other launch parties will be taking place in California, Chicago and Boston markets throughout March and April including Flagship Hops on the Harbor intimate Beer Dinner Cruises with our brewers and a DJ. 

All three canned brands will be available to purchase at the Coronado Brewing Tasting Room on Knoxville Street and Imperial Beach Seacoast Drive, starting Friday, March 6th. The cans will hit shelves and restaurants in the middle of March. 

Can Beer Specs 

Easy Up Pale specs: *New Core Beer Offering

Style: Pale Ale 

ABV: 5.2% 

Bitterness: 35 IBU 

Package: 12 ounce can in 6-packs, cases and draft
Release: Cans in March 2016, bottles and draft currently available

Islander IPA Can specs: *2014 World Beer Cup Gold Award Winner 

Style: West Coast IPA 

ABV: 7.0% 

Bitterness: 65 IBU 

Package: 12 ounce cans in 6-packs and cases, 12 ounce bottle in 6-pack and cases, 22 ounce bottles in cases and draft 

Release: Cans in March 2016 

Hops: Centennial, Chinook, and Columbus 

Orange Avenue Wit Can specs: 

Style: Wheat Beer Brewed with Honey & Spices 

ABV: 5.2% 

Bitterness: 15 IBU 

Package: 12 ounce cans in 6-packs and cases, 12 ounce bottle in 6-pack and cases, 22 ounce bottles in cases and draft 

Release: Cans in March 2016, bottles and draft current available