Hi-Wire Replacing Prime-Time Session Pale Ale With Lo-Pitch Juicy IPA

Asheville, NC​ – Hi-Wire Brewing will be releasing a new year-round flagship this January in

place of their Prime-Time Session Pale Ale. Customers will now be able to enjoy Hi-Wire 

Brewing’s latest creation and year-round flagship, Lo-Pitch Juicy India Pale Ale (4.9% ABV),

scheduled to hit shelves and both of Hi-Wire’s taprooms by early January 2017.

Hi-Wire Brewing’s decision to phase out Prime-Time Session Pale Ale was as strategic, as it

was difficult. Co-owner, Chris Frosaker notes, "we decided to make the switch from Prime-Time

Session Pale Ale to Lo-Pitch Juicy IPA to modernize our core-lineup. While Prime-Time is a very

well made, delicious beer, Lo-Pitch has the big, juicy hop flavors and aroma that modern IPA-

drinkers are looking for. Plus, at only 4.9% ABV, this is a great every-day option as your go-to

beer."

The Prime-Time Session Pale Ale will always have a place in the heart of the Hi-Wire Brewing

team, but its production will be severely dwindled by the end of 2016. Moving forward,

Prime-Time Session Pale will only be available on draft in Hi-Wire’s taprooms, and will see

limited bottle distribution in mixed 12-packs.

Capitalizing on the next generation of explosive IPA drinkers, Hi-Wire Brewing feels confident

Lo-Pitch Juicy IPA will have broad appeal. This thirst quenching, easy drinking IPA packs a

bright citrus hop punch. Made with juicy American hops and a light malt bill, Lo-Pitch is the

perfect pairing for sandy shores, mountain tops, or your bestie’s birthday party. Welcome

Lo-Pitch Juicy IPA to the flagship family, because Hi-Wire Brewing does not see it going

anywhere anytime soon.

Lo-Pitch Juicy IPA will be available in six-packs in Hi-Wire’s entire distribution foot-print and

available on draft in both taprooms starting in January. Join Hi-Wire as they celebrate the

beginning of a new era, and say goodbye to an old friend.