Schlafly Adding New Hop Allocation Series

(ST. LOUIS, MO  January 19, 2017) — Schlafly Beer introduces today the Hop Allocation Series, a year-round IPA experience featuring eight unique beers to be released throughout 2017. The ambitious program from the largest, locally owned independent brewery in Missouri will release a new IPA every six weeks. The Hop Allocation Series kicks-off with Black IPA, a new dark, roasty and hoppy beer that will be available starting next week until the end of March.

The Hop Allocation Series beers feature 12 distinct hops from nine farms and three countries. Ambassador Brewer Stephen Hale explains, “We selected the farms based on our long-standing relationships with hop farmers from across the world. We wanted the hops to shine so we somewhat started backwards. We looked at our hop allocation and found styles to highlight their distinct flavors and aromas as well as complement the overall character of the beer.”

For this first Hop Allocation beer, don’t be fooled by the Black IPA’s stout-like appearance. This is an IPA in every sense with bold hop flavor, bitterness and earthy aromas. Midnight Wheat malt gives the ale its dark appearance and smooth, full-bodied flavor. A variety of Northwest hops lend desirable crispness, and the Chinook specifically offers bittering qualities. The combination of wheat, malt and hops result in robust and earthy aromas. The Schlafly brewing team then dry-hops with the Eureka! hop, resulting in an IPA with a hop profile that backs up the dark, malty backbone.

Schlafly Black IPA can be purchased on draft or in six-packs of bottles at the Bottleworks or Tap Room locations. The six-packs ($9.99 suggested retail) are also available across the brewery’s entire distribution region. For more on Schlafly Beer’s distribution and products, visit www.schlafly.com/beers/distribution.