Zima Is Back – You In Or What? (Arriving July 4th & Departing For Labor Day)

CHICAGO, IL  June 19, 2017 Put on your choker, bust out your portable CD player and dust off the pager because Zima’s back. For a limited time only, people can pick up a six-pack of the nostalgic beverage just in time for Fourth of July weekend.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8108451-zima-relaunch-fourth-of-july-limited-release/

In 1994, Zima gave people "zomething" different by offering a first-of-its-kind crystal clear, malt-based, adult beverage that inspired a zillion brands to follow suit. By 2008, Zima bounced like a pair of cargo shorts, but it has remained a cultural ’90s icon ever since.

"Tons of people have been asking for Zima to make a comeback, and this summer seemed like the perfect time," said Tristan Meline, senior marketing manager of innovation at MillerCoors. "Whether you remember it or not, this summer is your only chance to taste the ‘it’ drink of the ’90s."

Zima will stay true to its classic look and refreshing citrus flavor, but grab your six-pack at stores nationwide while you can because it’ll be gone by Labor Day.

Looking back at Zima’s most memorable moments…