Budweiser Unveils New State Packaging Inspired by its 12 Local Breweries Across the Country

From Anheuser-Busch:

NEW YORK, NY  July 6, 2017 Beginning today, 11 states will see their namesake on Budweiser bottles and cans as part of the brand’s latest evolution of its iconic summer packaging. Available today through the end of September, Budweiser’s newest look celebrates the local states Budweiser and its breweries call home.

Since 1876, Budweiser has been proudly brewed across America and its new state packaging pays tribute to the 12 breweries that relentlessly produce America’s No. 1 full-flavored classic lager. The packaging will be specific to California(featuring two Budweiser breweries), Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas and Virginia.

• "Budweiser" on cans and bottles being replaced with each state name
• The center medallion "AB" monogram updated with state initials
• "King of Beers" swapped to include each individual state motto
• "Anheuser-Busch Inc." replaced with each state nickname

To continue the celebration of its local breweries throughout the summer, Budweiser will also:

• Host brewery open houses – inviting homegrown communities to experience the brand firsthand alongside local food, music and custom merchandise. The World Famous Budweiser Clydesdales will also be making appearances at each brewery open house throughout the summer
• Air unique radio spots in each market, featuring local Budweiser brew masters and/or the brewery’s general managers 
• Present its first-ever "Budland" festival bringing together the best of LA’s local music artists, fashion and food

To RSVP to a Budweiser brewery open house event near you, please visit www.budbrewedlocally.com. For more information on Budweiser’s brewery market packaging, visit Twitter, Instagram and Facebook.