BrewDog Announces Beer And Crowdfunding Effort To Buy Columbus Crew Soccer

From BrewDog:

Firstly, we love soccer (we call it football). Martin and I have played all our lives, we played in high school, in college, and we still play today. We also support and work closely with our local soccer team in Aberdeen. And secondly, we love Columbus! We decided to build our new $30m brewery after only spending one day in the city and falling in love with the area, the energy, the people and everything about Columbus. I also bought a house out here and am currently spending around a third of my time in Columbus and plan to continue doing so moving forward. We have also been to see the Crew play a few times and were blown away by the atmosphere and the passion of the fans.

We were pretty devastated when we heard than Columbus might be losing the Crew. This city, the area, the people of Columbus and the Crew fans need Columbus’ amazing soccer team to stay right here. And we want to do all we can to help ensure that happens.

We have now joined the discussion and effort with the Columbus Partnership and City and County officials to #SaveTheCrew. Like most fans, we believe in the power of great teams to galvanize their communities. The Columbus Crew is an important and long-standing part of our community. We stand with the passionate football (soccer) lovers across the world who believe that the game belongs to the fans.

At BrewDog, we are world leading pioneers and experts in crowd-funding and community ownership. Indeed our own business is part owned by a community of over 60,000 craft beer lovers and we have raised over $60m through crowdfunding over the last few years. We would love to facilitate and be involved in a potential purchase of the Columbus Crew from it’s current ownership structure and then immediately look to sell at least half of it back to the fans through crowdfunding.

We passionately believe the best people to own things are the ones who care the most about them.

We are also delighted to announce that we have brewed a brand new beer to help the cause too. We have brewed a beer called CREW BREW, a 4.4% golden ale and all the profits from the sale of this beer will be donated to SAVE THE CREW. This new beer will be draft only and will launch at BrewDog DogTap on Friday the 17th of November and will then be available to ship to our customers in Columbus on Monday 20th November.

We are passionate about craft beer, our community, and the importance of our local teams to bring us together.
We will do all we can here.
James and the team