The Hop Concept Adding New Hop Smell Bottles
Story by:
MyBeer Buzz
Published: December 10, 2017
| Updated: July 4, 2025
Here’s your first peek at a new entry coming to the Hop Freshener Series from The Hop Concept in San Marcos, CA. This is New Hop Smell and it is an IPA that will play on the idea of “new car smell” however I’m not exactly sure what that means for a beer. This beer hits 8.5%-AbV and you’re looking at the 22oz bottle. Stay tuned for release details so we can smell it for ourselves.
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