New Belgium Brewing Announces 2017 “Distributor of the Year” Awards

From New Belgium:

(FORT COLLINS, CO ) New Belgium Brewing has awarded national top honors to Skyland Distributing
Company of Asheville, NC and Caffey Distributing of Greensboro, NC as part of their 2017
Distributor of the Year Awards. These awards recognize distributor partners who have gone
above and beyond in the areas of market plan execution, new beer launches and sustainability
efforts. In addition to top honors, regional winners include: Bronken’s Distributing (MT), Hayden
Beverage Company (ID), Heart of America Beverage (MO), RMC Distributing (CO), Carolina
Premium Beverage (NC) and Andrews North Texas (TX).

“These distributors worked extremely hard and went above and beyond to ensure that New
Belgium continues to grow our sales & brand presence in a hyper competitive marketplace,” said
New Belgium Vice President of Sales, Michael Corrigan. “These awards give well-deserved
recognition to some of our leading partners, and we’re pleased to have this chance to say ‘thank
you.’ We know that it’s not easy out there, and we wouldn’t be where we are today without our
great distributor partners around the country.”

A points system broke out distributors into two tiers based on volume. One winner from each tier
was chosen and awarded top honors while two regional winners were selected from each of New
Belgium’s three divisions. New Belgium Area Sales Managers and Sales Directors totaled points
and compared notes to determine the final results.

About New Belgium Brewing
New Belgium Brewing, makers of Fat Tire Belgian Style Ale and a host of Belgian-inspired beers,
is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s
Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100%
employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the
League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a
Certified B Corp. In addition to Fat Tire Belgian Style Ale, New Belgium brews fifteen year-round
beers; Citradelic Tangerine IPA, Fat Tire Belgian White, Voodoo Ranger IPA, Voodoo Ranger
Imperial IPA, Voodoo Ranger 8 Hop Pale Ale, Voodoo Ranger Juicy Haze IPA, Sour Saison,
Honey Orange Tripel, Dayblazer Easygoing Ale, Tartastic Lemon Ginger Ale, 1554 Black Ale,
Bohemian Pilsner, Abbey Belgian Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To
learn more, visit NewBelgium.com and follow the brewery on Facebook, Twitter or Instagram.