Zima Returns From the ’90s Once Again

From Miller Coors:

CHICAGO, IL May 14, 2018- Everyone’s favorite ’90s drink is back on shelves. Zima, arguably the greatest flavored malt beverage of all-time, will make its triumphant return to stores nationwide this summer, but stock up your fridge because it’ll be gone before you can say “I want to get frosted tips.”

When Zima first debuted in 1994, the first-of-its-kind malternative gave people something refreshingly different and inspired countless other crystal-clear beverages. By 2008, Zima bounced from shelves only to resurface shortly last summer, leaving fans wondering if it would ever return again.

“Last summer, Zima was the ultimate comeback kid,” said Dilini Fernando, senior marketing manager, innovation. “People were picking up a six-pack to relive their ’90s memories, to stock up for theme parties, or to just see what all the fuss was about. So, when it was time to decide if we were going to bring it back, we thought ‘why wouldn’t we?'”

This year, Zima is back, and it’s bringing Z2K along with it. Unlike Y2K, an overblown panic over whether or not computers could handle changing ‘1999’ to ‘2000’, Z2K means Zima will be available in stores today and then poof! It’ll be gone (again). Luckily, fans can follow the brand on Facebook, Twitter and Instagram for Z2K updates and share how they are preparing for the end by using hashtag #Z2K. Fans should also be on the lookout for Z2K Snapchat geo filters popping up in mysterious places across the country.

“Everyone needs to try Zima once – it is a novelty. If it’s not for the crystal-clear appearance and familiar citrus taste, it’s the iconic fluted bottle. So, if you didn’t get your hands on a six-pack last year, now is the time to see what all the hype is about and stock up,” said Fernando.

Head to ZIMA.com to locate the ’90s legend in grocery, liquor, and convenience stores nationwide.

About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.