RITAS Gives People Another Reason to Love What They Drink with New RITAS Spritz: a Fruity, Fizzy and Fun Twist on Wine Cocktails

From Anheuser-Busch:

NEW YORK, NY Feb. 8, 2019 – RITAS, the legendary brand behind the original margarita in a can, is expanding its core lineup for the first time with RITAS Spritz. Forget the swirl, stuffy attitude and fancy decanter, RITAS Spritz is making its debut as wine’s alter ego. Serving up new, sweet refreshing flavors that include White Peach Rosé, Pear Orange Sangria and Strawberry Blueberry Sangria and a lower alcohol content, RITAS Spritz is bringing the party all night long.

RITAS Spritz is a new twist on wine cocktails that’s fruity, fizzy and fun.

“As a brand, we want to stand for more than just margaritas,” said Chelsea Phillips, Vice President, Beyond Beer Brands at Anheuser Busch. “RITAS is about embracing bold individuality and a party attitude. This newest innovation responds to a growing consumer desire for ready-to-drink beverages. With spritz dominating as the consumer beverage of choice, and canned wines on the rise, we felt there was no better time to shake up the status quo with RITAS Spritz.”

Debuting in February, “The Ritas” are back. These women believe life’s too short not to love what you drink. They’ve tried new RITAS Spritz (love it!), and they’re here to tell the world you don’t have to pretend to like wine anymore.

Produced by Fallon New York, the creative campaign will first appear in broadcast during the Grammys in the brand’s top performing markets. RITAS Spritz will continue to be supported through the year with additional broadcast, print, digital and social media creative.

RITAS Spritz is available at retailers nationwide and online in four packs of 12 oz. slim cans, 16 oz. single cans and flavor variety pack of 12 pack, 12 oz. slim cans.

ABOUT RITAS
As part of the continued innovation from world-class brewmasters from the legacy of America’s most-popular beers, Anheuser-Busch launched RITAS, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. RITAS is the first brand in the Anheuser-Busch InBev portfolio to explicitly target women and last year introduced “The Ritas,” legendary women who take a “life’s-a-party attitude in every situation.”

For more information on RITAS,visit www.theritas.com, and join the squad by following RITAS on Facebook, @TheRITASon Twitter, @RITAS on Instagram and #HaveARita.