Short’s Brewing Announces Distribution Expansion & Changes

From Short’s:

Elk Rapids, MI . – Short’s Brewing Company is excited to announce that after a successful central Florida launch, they will be expanding distribution to southern Florida with Cavalier Distributing. The expansion will be celebrated with a series of events April 2-4, 2019. 

South Florida launch events will include tap features at Taquiza North Beach on April 2nd, The New Hotel on April 3rd, and Das Craft Beer & Pizza Singer Island on April 4th. Distributed brands will include Short’s flagships, Soft Parade, Local’s Light, Huma Lupa Licious, and Juicy Brut, Short’s seasonal Soft Parade Shandy, and Starcut Ciders’ Pulsar, Octorock, and Mosa. 

According to Scott Newman-Bale, partner and CFO at Short’s, “Western and Central Florida has already exceeded expectations and goals.  Everyone seems to have the Midwest connection so we want to show our commitment by making beer available to more people. And considering the brutal winter in Michigan this year who would not want an extra few days of sun for an East Coast launch?”

In an unrelated move, Short’s has also consolidated their Wisconsin distribution partnerships to include only General Beverage and Kay Distributing. Short’s brews and Starcut Ciders will still be distributed throughout the state of Wisconsin. 

For more information about Short’s Brewing Company, please visit www.shortsbrewing.com.
For more information about Starcut Ciders, please visit www.starcutciders.com.

About Short’s Brewing Company
Located in the heart of Downtown Bellaire, MI, Short’s Brewing Co. was established in 2004 by Joe Short. In 2009, Short’s began keg and bottle distribution in Michigan via their Elk Rapids Production Facility. Starcut Ciders is a division of Short’s Brewing Company born out of a desire to celebrate the bounty of Michigan orchards. The brewery is known widely for their flagship and experimental brews including Huma Lupa Licious and Soft Parade. Short’s prides themselves on producing fearlessly creative beers, handmade by people who care in Northern Michigan.

About Cavalier Distributing
Established in 1992 by Founder/President George Fisher, Cavalier Distributing is one of the only distributors in the country with a portfolio that is exclusively American craft and imports. Cavalier is dedicated to bringing great beer and other craft beverages to customers in Florida, Indiana, and Ohio. Cavalier employs more than 350 employees throughout the three states and is headquartered in Lakeland, Florida, Indianapolis, Indiana, and Cincinnati, Ohio.