Sierra Nevada Welcomes Noelle Haley as VP of Marketing

From Sierra Nevada:

CHICO, CA  – Sierra Nevada Brewing Co. announced today the appointment of Noelle Haley as their Vice President of Marketing. Haley will provide the vision, strategy and leadership for Sierra Nevada marketing, including advertising, creative, communications, product marketing and product development. She will report to Joe Whitney, Chief Commercial Officer.

“Noelle joins Sierra Nevada with invaluable experience as an accomplished marketing leader.” said Whitney. “Her extensive background, paired with our shared values and her passion for creating compelling customer experiences, will be instrumental in leading our Marketing team.”

Haley has more than 20 years of experience in brand marketing and brings a strong background of scaling iconic brands. She is currently the VP of Marketing & Growth for Equator Coffees and was previously with Lagunitas Brewing Company for six years, most recently as their CMO. Prior to Lagunitas, Haley led integrated marketing programs for Ben & Jerry’s for nine years.

“I’m proud to be joining Sierra at such a pivotal stage in their history with their recent partnership with Sufferfest and as they explore areas of new product innovation I never expected to see from Sierra Nevada,” said Haley. “It’s clearly an exciting time to be part of this industry and I’m thrilled to take the rich heritage, culture and amazing beers to help write Sierra Nevada’s next chapter.”

About Sierra Nevada Brewing Co.
Inspired by frequent trips to the Sierra Nevada mountain range, Ken Grossman founded Sierra Nevada Brewing Co. in 1980. Highly regarded for using only the finest quality ingredients, Sierra Nevada has set the standard for craft brewers worldwide with innovations in the brewhouse and in its sustainability efforts. The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Sierra Nevada continues to honor its mountain heritage through day-to-day sustainability efforts and advocacy programs. The brewery is famous for its extensive line of beers including Pale Ale, Hazy Little Thing®, Torpedo®, Tropical Torpedo® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.