Santa Monica Brew Works To Release Rare Wet Hop Hazy ‘Next Day IPA’ 10/9

From Santa Monica Brew Works:

LOS ANGELES, CA  (October 2, 2019) – Santa Monica Brew Works (SMBW), the first and only independent craft production brewery in Santa Monica, has whole-heartedly embraced the hazy explosion through its series of great-tasting, well-hopped IPAs. Their newest release, NEXT DAY IPA, is a rare seasonal release containing fresh, wet Mosaic^® Hops from the Yakima Valley.

Best enjoyed ultra-fresh, SMBW will release NEXT DAY IPA on Wednesday, October 9, 2019. The new beer will be available on-tap and in 19.2oz cans to-go only at the brewery’s Tasting Room (1920 Colorado Avenue, Santa Monica, CA 90404), which was recently featured on HBO’s Ballers in an episode titled, “Edutainment”.

Most beers are brewed exclusively with pelletized hops, which are produced by grinding up dried hop cones and pressing them into condensed pellets. However, once a year during hop harvest season, brewers have access to wet whole cone hops – fresh from the farm. Shipped next day air from the Yakima Valley in central Washington state, SMBW took the Mosaic® hops from bine to brew kettle in less than 24-hours. That expedited delivery inspired the brew’s title, NEXT DAY IPA. Actually a Double IPA, this craft hazy clocks in at 8.1% ABV.

“We were fortunate to get our hands on outrageously fresh hops from Yakima. The packages arrived at our brewery around noon the day after harvest, and we dropped the wet hops straight into the brew kettle,” says Scott Francis, SMBW’s Co-Founder, President & CEO. “Our brew team handpicked Mosaic^® for this particular brew because we all love the tropical flavor and big fruity aroma it will give this double hazy.”

A true seasonal drinking experience, fresh-hopped beers use hops in their purest form; never processed, never dried. This retains the delicate aromas and flavors specific to each hop variety. Mosaic^® hops feature complex but clean flavor characteristics and deliver juicy, fruity, tropical notes.

About Santa Monica Brew Works:

Established in 2014, Santa Monica Brew Works is the first and only independent craft production brewery on LA’s Westside, producing a variety of brews inspired by a love of craft beer and the City of Santa Monica.

Santa Monica Brew Works signature lineup includes; 310 California Blonde Ale, Inclined IPA, Modern Witbier (WIT), PCH Golden Milk Porter, and Xtra Pale Ale (XPA). SMBW is committed to authenticity. Each style is brewed and packaged right in the heart of Santa Monica, “California’s Most Celebrated Beach City.”

The brewery’s Tasting Room is a haven for craft beer devotees; a refuge for those who take their beer seriously – but not themselves. SMBW’s promise is to brew great-tasting, easy-drinking craft beer for people everywhere who live or dream the “Beach Brewed” lifestyle.