Perrin Brewing Invites The Public To Choose Their Next New Release

Comstock Park, MI  (April 21, 2020) Perrin Brewing Company asks beer drinkers to weigh in on their next beer release via the Interactive Brew Project. The public can cast their votes for beer details, including the style, style sub-category, ingredients, and even the name of the new brew, over the next four weeks. The poll to decide the beer’s style is currently open until April 24. Each new poll will open on Friday at noon and run through the following Thursday at 11:59 p.m. EDT.
Week 1 (April 17 – April 23): vote on style
Week 2 (April 24 – April 30): vote on style sub-category
Week 3 (May 1 – May 7): submit a name and vote on dry hop, spice or fruit additions
Week 4 (May 8 – May 14): vote for name
“We’re excited to get beer lovers involved in the brewing process during this first ever virtual beer selection,” said Lindsey VanDenBoom, Senior Marketing Manager at Perrin. “We’re handing over the keys to liquid craftsmanship and we can’t wait to see what the community comes up with!”
Additionally, Perrin will livestream each step of the brewing process to offer a behind-the-scenes view and to answer questions along the way. Tune into Perrin’s facebook account for updates, or direct questions to Lindsey VanDenBoom at [email protected].

VOTE NOW: https://bit.ly/perrinbeervote

About Perrin Brewing Company

Established in 2012, Perrin Brewing Company is a young and rapidly growing craft brewery based out of Grand Rapids, Michigan. Perrin is committed to crafting high-quality and consistent brews and has garnered a loyal local following and a strong reputation for its unique beers. The brewery has won numerous awards including “The World’s Top New Beer Release of 2015” by RateBeer for its No Rules Vietnamese Porter. Through the 2015 partnership with CANarchy, Perrin has experienced exponential growth among package offerings, out-of-state distribution and an increase to over 25,000 barrels of production.