New Realm Successfully Lures Out Ultimate Social Distancing Champion Big Foot With Beer

I brought you the news, and now this update from New Realm:

Atlanta, GA  – August 20, 2020 –New Realm Brewing, the southeast-based brewery recently used their
Hazy Like a Fox IPA to lure out the champion of social distancing himself, Bigfoot.

How? Science really. New Realm Brewing teamed up with renowned Bigfoot researchers and
experiencers to use gathered knowledge of Bigfoot’s reported dietary preferences to select a beer to
match Bigfoot’s palette, New Realm’s Hazy Like A Fox IPA, which includes fruity hop aromatics and hints
of ripe fruit such as pineapple and fresh-squeezed oranges.

New Realm Brewing then used data obtained from sightings, footprints, photographs, and even a
posterior buttocks impression collected at Dry Creek outside of Walla Walla, WA to design a barstool
and bar to Bigfoot’s recorded proportion—which meant a stool seat with a circumference of 27 inches,
stool height of 5 feet tall and the bar top nearly 7 feet 9 inches off the ground.

The beer and world’s first ever Bigfoot-sized bar was placed in a well-known hotspot of Bigfoot activity
deep in the woods of North Georgia, where it was under surveillance with wildlife cameras, testing New
Realm’s long-held theory that the reason there has been no widely accepted proof of Bigfoot’s existence
was because no one has offered him a juicy, fruity, hazy IPA like Hazy Like A Fox.

“We had a hunch that Bigfoot would be drawn to a legendary double dry hopped blend of juiciness and
fruity hop aromatics.” said Carey Falcone, co-founder and CEO at New Realm Brewing.

The precise location was undisclosed by mandate of the Bigfoot research team.

“Bigfoot is, in fact, the best social distancer the world has ever known, and we took steps to provide him
a safe and comfortable way to sip a tasty beer.” said Bob Powers, co-founder and CCO at New Realm
Brewing.

A 24-hour live stream was open for public viewing last Friday, August 14, where a national audience of
craft beer and big foot lovers came together with their eyes glued to their screens. It rained hard for
much of the evening, obscuring some of the camera viewpoints, but there were several still frames
captured from the footage for further analysis (see link to download) by the scientific community.

“We’re optimistic the evidence captured on camera proves without a doubt that Bigfoot is a fan of our
delicious beer”, said Zach Thoren, Sr. Brand Experience Manager at New Realm Brewing. “And by luring
him out successfully, we hope to let human social distancers everywhere know New Realm Brewing’s
beer is worth coming out of hiding for.”

This campaign was built and executed in partnership with the marketing agency, MOXIE and their
Atlanta-based team.
Launch video can be viewed at www.WillOurBeerLureOutBigfoot.com.

#1 Seller & Fan Favorite, Hazy Like a Fox IPA
is now available in 12 oz. 12 Packs

ATLANTA, GA  & VIRGINIA BEACH, VA– August20th, 2020 – Hazy Like A Fox IPA quickly became
a mainstay on New Realm’s brewery tap list and a best-seller in both of their breweries and in
the retailers in both Georgia and Virginia. The success and popularity of this brand encouraged
New Realm Brewing to debut their first ever single-brand twelve pack. Already a staple in New
Realm’s Variety Mixed 12 Pack, Hazy Like A Fox features a blend of pale malt, oats, wheat,
flaked barley and milk sugar for a pillowy soft mouthfeel. A double dry hop creates waves of
pineapple and tangerine aromatics that complement soft, juicy orange and tangerine notes
which delight the palate.

“Hazy Like A Fox IPA has quickly become our #1 brand, as consumers have responded to
its fruity, juicy aromas and taste.  We’re excited to now be offering it in 12 packs, especially
given the consumer’s recent preference shift to larger craft multi-packs” said Carey Falcone,
CEO and Co-Founder for New Realm Brewing.

Hazy Like a Fox 12 packs are now available in New Realm’s Atlanta and Virginia Beach
brewery to-go coolers, as well as your favorite retailers around Georgia and Virginia. In addition
to the 12 Packs, you can get Hazy Like a Fox in 12oz 6 packs, single serve 16oz cans, draft and in
New Realm’s Variety Mixed 12 Pack.

Information:
Hazy Like a Fox
 Style: Hazy IPA
 Hops: Azacca, Citra, Mosaic and El Dorado
 Specs: 6.5% ABV / IBU
 Appearance: Hazy Pale Gold
 Package: 12oz 12 pack cans, 12oz 6 pack cans, 16oz single serve cans and the Variety
Mixed 12 Pack
 Distribution: Throughout Georgia and Virginia
 Availability: August 25 th
New Realm Brewing is located at 550 Somerset