21st Amendment – Blah Blah Blah IPA, Blood Orange Brew Free, 15-Packs New Insurrection Series, AZ, CO & More
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MyBeer Buzz
We brought you a peek at this beer back in June and now this from 21st Amendment:
21st Amendment Brewery’s elusive Blah Blah Blah IPA will be available year-round starting tomorrow! Below, please find all the exciting details. 2017 is shaping up to be a big year for 21A. Highlights include:
- Blah Blah Blah IPA in six packs – February
- Introduction of Blood Orange Brew Free! or Die IPA – March
- Transition from 12 Packs to 15 Packs – March
- New Insurrection Series debut – April
- Opening in Arizona and Colorado – Spring/Summer
SAN LEANDRO, CA (January 17, 2017) – India Pale Ale is the most popular craft beer style today with most breweries having one if not two, three or more versions. There are double IPAs, session IPAs, grapefruit IPAs, black IPAs, asparagus IPAs, guacamole IPAs…and blah blah blah. Ok, we might have made up those last two, but there are many diverse IPAs that make up the multi-style world of craft beer. And so, in their whimsical and original way, 21st Amendment co-founders Nico Freccia and Shaun O’Sullivan thought it would be fun to poke fun and celebrate the ubiquity of the IPA style. Enter the brewery’s latest six pack release, Blah Blah Blah IPA, shipping nationwide tomorrow.
“Not too long ago IPA was still an emerging style,” says Freccia. “Then it exploded and everyone began experimenting with every flavor and color imaginable. We love all the variety but decided what the world really needed was one great example of the style. Blah Blah Blah IPA is a big and extreme hoppy beer, jammed with juicy hop flavors and aromas.”
“Loaded with kettle hop additions of Equinox, Moteuka, Mandarina Bavaria; dry-hopped with Citra, Mosaic and the latest Idaho 7 hop, and at 2 pounds per barrel of dry-hops, there’s nothing blah about this IPA,” says Brewmaster O’Sullivan. “The entire hop bill is supported by a foundation of Pilsner, Golden Promise, honey, wheat and Vienna malts, giving Blah Blah Blah great malt backbone to handle all those hops.”
“We first released this beer last year on draft, and cans were available in some of our variety packs, but the feedback was consistent – people love IPA and they wanted more of this beer – so six packs were the obvious next step,” add Freccia. “It’s a thing of beauty and a wonder to behold. If you love hoppy and full flavor IPA, you will love Blah Blah Blah.”
The beer is packaged in 21st Amendment’s familiar American iconographic style, featuring images from the Prohibition era with a splash of O’Sullivan and Freccia’s personal twisted humor. OnJanuary 18, Blah Blah Blah six packs are shipping nationwide and will be on available at select locations in the Bay Area. For a first look at the new design and packaging, pick up a pack at:
- 21st Amendment Brewpub (563 2nd St. in San Francisco)
- 21st Amendment Brewery (2010 Williams St. in San Leandro)
- Buzzworks (365 11th St. in San Francisco),
- Brewcade (2200 Market St. in San Francisco)
- 4505 Meats (705 Divisadero St. in San Francisco)
- The Good Hop (2421 Telegraph Ave, in Oakland)
- Plaza Bottle Shop (15292 Liberty St. in San Leandro)
- Tony and Ted’s Liquors (2688 Castro Valley Blvd. in Castro Valley)
- And Whole Foods Markets:
- Castro (2001 Market St. in Sand Francisco)
- Potero (450 Rhode Island St. in San Francisco)
- SOMA (399 4th St. in San Francisco)
- Oakland (230 Bay Pl. in Oakland)
By February 1, Blah Blah Blah IPA will be available in 6-packs and on draft in all 25 of 21stAmendment’s current distribution territories, including CA, OR, WA, AK, ID, MN, OH, MA, NY, IL, NJ, DC, NV, DE, MD, FL, VT, RI, PA, NH, ME, VA, GA, SC and NC. For up-to-date availability, events and promotions, visit www.21st-Amendment.com.
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