Upland Brewing Company Unveils Commemorative 2025 National Championship Hoosier Gameday Lager Can

BLOOMINGTON, Indiana – [January 28, 2026] – Upland Brewing Company, one of Indiana’s largest craft breweries, is celebrating Indiana Football’s 2025 National Championship run with a limited commemorative Hoosier Gameday Lager can. Only 8,000 six-packs of the Commemorative 2025 National Championship Hoosier Gameday Lager Can will be produced and distributed across Indiana and the Chicagoland area.

To give fans a guaranteed shot at securing the collectible can, Upland is opening 500 reservation slots. Fans who reserve a six-pack can pick it up at participating Upland hospitality locations in Indiana. The remaining commemorative cans will roll out to retail accounts where Hoosier Gameday Lager is regularly sold. Commemorative cans will become available in mid-February.

“This championship season was electric, and Hoosier Gameday Lager became part of the culture around the team,” said Samantha Marr, Vice President of Sales and Marketing for Upland Brewing Company.. “Fans, students, and alumni embraced it, and we wanted to create something that captures the moment and gives IU supporters a piece of history they can hold.”

A portion of all Hoosier Gameday Lager proceeds support Indiana University student scholarships through Indiana University Licensing and Trademarks. Every can sold helps send students to a world class university that continues to shine on the national stage.

“This championship run was about more than football. Coach Cignetti and the team brought a real sense of pride and community to Bloomington and the state of Indiana,” said Padraig Cullen, Vice President of Hospitality for Upland Brewing Company. “I remember his first rally when he said that if they were going to win, the fans were going to have to show up and bring some excitement. I think both sides delivered. To have one of our beers woven into that story means a lot, and these commemorative cans are a great way for fans to remember a season none of us will forget..”

Upland plans to expand the Hoosier Gameday Lager lineup with exciting new packaging and merchandise timed to the start of the 2026 to 2027 school year, continuing the momentum into next season.

Hoosier Gameday Lager launched in 2023 through a partnership with Indiana University Athletics and Indiana University Licensing and Trademarks. The beer has seen exponential growth statewide and gained national attention during Indiana Football’s championship season.

ABOUT UPLAND BREWING COMPANY

Upland Brewing Company was founded in 1998 in Bloomington. The company has grown to become the third largest brewer in the state of Indiana with three breweries and six gastropubs throughout Indiana, two newly opened tap houses in Colorado, and wholesale distribution across ten states. Upland believes life is Better With Beer because beer enhances moments and connects people. The company champions tradition, leads with quality, and stands by its roots.

To learn more, visit https://www.uplandhospitality.com/ or follow on Facebook, Twitter, Instagram or LinkedIn.

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