Press Releases

  • Michelob ULTRA and Kevin Hart Team Up Paying One Fan $90K for 90 Minutes

    NOW HIRING: Michelob ULTRA and Kevin Hart Team Up – Paying One Fan $90,000 for 90 Minutes to Bring the Superior Player of the Match Trophy to the FIFA World Cup 2026™ Final

    The official beer sponsor of the FIFA World Cup 2026™ and presenter of the Superior Player of the Match trophy…

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  • Keystone Light Apple: Yeah, We're Late to the Party. So We Brought a Better Beer

    Keystone Light Apple: Yeah, We’re Late to the Party. So We Brought a Better Beer

    Because Nothing’s More American Than Taking Stuff You Didn’t Invent And Making It Better. CHICAGO, May 7, 2026 – Apple beer isn’t…

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  • BrewDog Announces Partnership with Underbelly as Official Beer Supplier of Underbelly at the Edinburgh Fringe

    BrewDog Announces Partnership with Underbelly as Official Beer Supplier of Underbelly at the Edinburgh Fringe

    The 12-month Deal Also Includes Seasonal Festival Support in London and a Permanent Live Venue ELLON, Scotland, May 05, 2026…

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  • Coors Banquet Invites Fans to Earn Their Spurs

    Coors Banquet Invites Fans to Earn Their Spurs Ahead of Highly Anticipated Dutton Ranch Series Premiere on Paramount+ and Paramount Network May 15

    Celebrating the cowboy culture both Coors Banquet and the new Paramount+ Original Series are rooted in, the limited-edition bottle-opening spurs…

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  • 2026 Lexington Brewing Mango Wheat Bottles

    When Kentucky Bourbon Barrels Meet Tropical Paradise: Lexington Brewing Mango Wheat

    Kentucky®️ Bourbon Barrel Mango Wheat Seasonal Release – 8.0% ABV LEXINGTON, Kentucky., May 6, 2026— Lexington Brewing & Distilling Co.,…

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  • Jameson Brings J Balvin and KidSuper Together to Celebrate Connection Within Football Fan Culture

    Jameson Brings J Balvin and KidSuper Together to Celebrate Connection Within Football Fan Culture

    The trio unite in new campaign, It’s What You Bring, blending music, fashion, and football in a nod to the…

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  • 10 Barrel Brewing Launches Clean Slate and Salty Sips, Expanding RTD Line with Functional N/A and Low-Sugar Cocktails

    10 Barrel Brewing Launches Clean Slate and Salty Sips, Expanding RTD Line with Functional N/A and Low-Sugar Cocktails

    First-of-its-kind Functional Non-Alcoholic Cocktail Meets Crushable, Low-Sugar Vodka Refresher – Both Crafted with Real Fruit Juice and a Pinch of…

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  • 2026 Goat Patch Brewing Citrus Summer Drink 12-oz Cans

    Fresh From Goat Patch Brewing: Citrus Summer Drink Fruited Pale Ale

    COLORADO— Goat Patch Brewing Company’s summer seasonal, Citrus Summer Drink Fruited Pale Ale, hits shelves this week. The brewing team…

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  • Muskoka Brewery Raises a Glass to 30 Years of Craft, Community, and the People Behind the Beer

    Muskoka Brewery Raises a Glass to 30 Years of Craft, Community, and the People Behind the Beer

    BRACEBRIDGE, Ontario, May 04, 2026 — This summer, Muskoka Brewery is celebrating a major milestone: 30 years of brewing independently in the heart…

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  • 2026 Von Ebert Dusk & Dawn Cans

    Von Ebert Brewing Releases Dusk and Dawn – Pale and Dark – Mexican Lagers for Cinco de Mayo

    Von Ebert Brewing brewed a ‘From Dusk till Dawn’ series featuring both a Dark Mexican Lager and Pale Mexican Lager…

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