
Heineken® 0.0 Adds Flavor To Its Non-Alcoholic Lineup With Two New Offerings: Heineken 0.0 Cold Pressed Lime And Nectarine Juniper
I brought you an early peek at both of these beers, and now this full update from Heineken: Pioneer in…

Guinness and Joe Montana Release a Limited-Edition Lager Ahead of the Big Game
I brought you an early peek at this packaging, and now this update from Guinness: Ahead of football’s biggest weekend,…

Heineken Proves Fandom Turns Strangers Into Friends with New York-Based Social Experiment
Hundreds of football fans turned up at Central Park Tavern in New York City to make sure one fan didn’t…

Peroni Nastro Azzurro Celebrates Blue-Ribbon Worthy Moments with New Campaign & Limited-Edition Gold Bottles
Inspired by Italian heritage, craftsmanship, and style, the iconic Italian beer brand toasts to everyday fan victories with limited-edition Gold…

Asahi Introduces ZEITAKU SHIBORI to U.S. Consumers, Blending Japanese Craft with American Production
Premium Japanese RTD Enters U.S. Market Under Asahi’s Global Expansion Strategy WAUNAKEE, Wisconsin, Jan. 19, 2026 (GLOBE NEWSWIRE) — Asahi…

Dos Equis Bringing Back The Most Interesting Man In The World
The Iconic Character Returns to Reignite Curiosity and Inspire a New Generation to “Stay Thirsty®” for a Story-Rich LifeWHITE PLAINS,…

Brewery Ommegang Liefmans Pale Sour Collaboration Returns
Today I have a returning international collaboration returning in 2026 from Brewery Ommegang in Cooperstown, New York. This is Pale Sour…

Big Flavor, Zero Compromise: Modelo® Debuts First-Ever Non-Alcoholic Option
Modelo launches new Chelada® Limón y Sal Non-Alcoholic – bold and zesty flavor meets moderation just in time for Dry…

New Lifesum Data Reveals the Foods That Fix a Hangover Fastest
LONDON, Jan. 1, 2026 — Health and nutrition app Lifesum has unveiled its annual Hangover Nutrition Index, ranking the Top 10 countries by the…

Boulevard Brewing & Five Farms Team Up For Irish Cream Barrel-Aged Stout
This morning, I have a new collaboration stout coming from Boulevard Brewing in Kansas City, Missouri. This is Irish Cream Barrel Aged Stout…

Paulaner to Become Official Supplier of the Future Audi F1 Team
Munich brewery joins Audi’s entry into Formula 1Paulaner to bring celebratory and convivial culture to future Audi F1’s global fanbase Long-term…

EUROPE’S 50 BEST BARS TO DEBUT, SPOTLIGHTING BARS ACROSS THE CONTINENT
50 Best, the organisation behind The World’s 50 Best Bars, launches brand-new list and awards programme in Europe for the…
