• Green is Out, Red is In: Fireball Wants You to Wear Its Iconic Red Jacket to Augusta, GA This April. And They’re Giving You $1,000 To Do It

    Fireball makes its golf debut with a custom jacket made to pay homage, and add a little spice, to a…

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  • New Belgium Adding A Night Under The Stars

    This morning I have your very first peek at an exciting new beer coming from New Belgium Brewing Denver, CO.…

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  • Kraft Heinz and BEES Expand Partnership to Digitize Sales Process and Spur Growth in LATAM

    AB InBev’s B2B E-commerce Platform, BEES, to Help Advance Kraft Heinz’s Emerging Markets Strategy   zzubreebym   PITTSBURGH, PA & CHICAGO,…

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  • Dogfish Head Craft Brewery to Celebrate Record Store Day with Launch of Catchy Chorus, New Music-Themed Beer

    I brought you an early peek back in Dec 2022, and now this update from Dogfish Head: MILTON, DE ,…

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  • Ska Brewing Adding Skull Juice DIPA, The Double Modus, Cold Pale Ale, Mexican Style Cold IPA, Southwest Coast IPA, Hop Lake IPA, Lime With Salt Logger & Prickly Pear Sour Ale Cans

    Here we have a new can coming from Ska Brewing in Durango, CO. This is Skull Juice and it will be…

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  • Creature Comforts Adding Mucha Czech-Style Lager & Umbria Red

    Here we have a new lager coming soon from Creature Comforts in Athens, GA. This is Mucha and it will…

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  • Almanac Working On Secret Journey, Off World IPA, Love Is Love, Sunset Sherbet, True & Bunny Hop Micro IPA

    Here we have some new cans coming from from Almanac Beer in Alameda, CA. Secret Journey will be a west…

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  • Short’s Brewing Announces 2023 Q2 Lineup

    From Short’s: Elk Rapids, MI . – In case you needed another reason to look forward to warmer weather, Short’s…

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  • Goose Island Anniversary Cuvée Coming To Kegs

    Today I have a new keg coming from Goose Island in Chicago, IL. This is their Anniversary Cuvée and it…

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  • Open Brewing Adding Open Beer Lager

    I don’t have a ton of details on this beer, but since it is coming out of New Belgium in…

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  • Sales soar for Aspall Cyder, Molson Coors’ U.K. super-premium hard cider brand

    From Molson Coors & Peter Frost: Coming off a $16 million facility modernization project and its first-ever TV ad, Aspall…

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  • Blue Moon LightSky springs forward with new campaign

    From Molson Coors & Alex Parker: Blue Moon LightSky, the No. 1 light craft beer in America, is kicking off…

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