Introducing Shiner Bock Non-Alcoholic: The Legendary Texas Classic Reimagined

I brought you a really early peek at this beer back in July 2025, and now this update from Shiner / Spoetzl Brewery in Shiner, Texas:

This Easy-Drinking Non-Alcoholic Amber Brew is Inspired by the Iconic Original Shiner Bock

SHINER, Texas – Today, the independent, family-owned K Spoetzl Brewery announces a landmark addition to its 116 year legacy: Shiner Bock Non-Alcoholic. This historic new release is inspired by the original Shiner Bock, the No. 1 craft beer in Texas and the No. 1  bock beer in the United States.

Building on the success of Shiner’s Rode0 non-alcoholic line, which launched in 2023, Shiner is now bringing its flagship Shiner Bock expression into the fast-growing non-alcoholic space. Shiner Bock Non-Alcoholic offers the smooth, full flavor fans know and love.

This easy-drinking, non-alcoholic amber brew blends roasted barley malt, German specialty hops, and artesian well water.  At less than 0.5% ABV, Shiner Bock Non-Alcoholic delivers a smooth, balanced taste with a crisp, refreshing finish. Each brew offers familiar aromas of toasted malt and caramel and pours in the same warm, deep amber hue as the original. This lightly hopped American-style amber brew pairs beautifully with Texas staples like smoky brisket, grilled sausage, and mole enchiladas.

“We are seeing a generational shift in how people enjoy beer,” said Nick Weiland, Brand Director at Shiner Beer. “Shiner Bock has been a legendary Texas favorite since it debuted in 1913. With Shiner Bock Non-Alcoholic, long-time fans and new drinkers alike can still enjoy the ritual of an ice-cold Shiner, regardless of alcohol content.”

Shiner Bock Non-Alcoholic will begin to hit shelves at retailers across the U.S. in January. It comes in 12-oz cans, packed in 6-packs. The packaging retains the signature yellow look and iconic Shiner Ram, now with a distinct blue and silver ‘Non-Alcoholic’ banner to clearly distinguish it on shelves.

zzubreebym

About Shiner, the K. Spoetzl Brewery, and the K. Spoetzl Distillery: 

The K. Spoetzl Brewery was founded in Shiner, Texas (population 2127), in 1909, by Czech and German immigrants brewing beer with old-world traditions and recipes for South Central Texas. Since then, the brewery has grown to be one of the largest independent craft brewers in the country with beers available in all 50 states, Puerto Rico, Mexico, and U.S. military bases around the world. In 2023, the Spoetzl Brewery expanded to include the K. Spoetzl Distillery with its line of Shiner Texas Spirits. To this day, every drop of the award-winning beer is brewed right in Shiner, TX, where it all started 116 years ago.


Shiner beer is brewed in Shiner, Texas by Spoetzl Brewery. The brewery has been in operation since 1909. Shiner beers include Shiner Bock, Shiner Light Blonde, Shiner ¡Órale!, and more.


Shiner Bock


An American-style amber lager with 4.4% ABV and 13 IBU
Brewed with roasted barley malt and German hops
Originally seasonal, but has been available year-round since 1973


Other Shiner beers


Shiner Light Blonde: A light beer with a crisp finish
Shiner Premium: A traditional golden lager with a crisp taste and slight sweetness
Shiner ¡Órale!: A Mexican-style cerveza brewed with agave
Shiner Ruby Redbird: A tart, crisp, and refreshing lager with a kick of ginger and citrus
Shiner Prickly Pear: A crisp lager brewed with cactus fruit
Shiner 1909: A pre-prohibition lager inspired by the ingredients Shiner used in 1909

Shiner/Spoetzl are owned by The Gambrinus Company. Founded in 1986, The Gambrinus Company is a family-owned company with headquarters in San Antonio, Texas. Gambrinus sells and markets craft beers from two independent craft breweries—the historic Spoetzl Brewery in Shiner, Texas and the Trumer Brewery in Berkeley, California.

Shiner is a beer brand made by the Spoetzl Brewery, the oldest independent brewery in Texas. Established in 1909 by German and Czech immigrants, the brewery is located in the small town of Shiner, Texas. While the brewery has expanded its operations over the years, all Shiner beer is still brewed in its founding town. 

History
1909: The brewery is founded by a group of immigrants who craved Old-World-style beer. They were assisted by Bavarian brewmaster Kosmos Spoetzl, for whom the brewery is named.

Prohibition: The Spoetzl Brewery was one of the few to survive Prohibition by producing “near beer” and ice.
1970s: Shiner’s popularity spread beyond its small town, gaining a following among music and beer lovers in Austin.
1993: The beer crossed state lines for the first time, expanding into 14 states.
1989-present: The brewery has been owned by The Gambrinus Company, a family-owned business from San Antonio. 

Flagship beers
Shiner Bock: This American-style amber lager is the brewery’s most famous product. It was first brewed in 1913, and its popularity led to it becoming a year-round offering in 1973.
Shiner Premium: This traditional golden lager is inspired by the brewery’s original 1909 recipe. 

Other offerings
In addition to its flagship beers, the Spoetzl Brewery
 produces a wide range of seasonal and year-round brews, including: 
Shiner Light Blonde
Shiner Black Lager
Shiner Prickly Pear
Shiner Ruby Redbird
Shiner ¡Órale! (a Mexican-style cerveza)
Shiner Sea Salt & Lime
Shiner Rodeo (a series of non-alcoholic beers) 

Brewery today
Independent craft brewer: Shiner is one of the largest independent craft brewers in the United States.
Spirits: In 2023, the Spoetzl Brewery expanded its offerings to include craft spirits, such as whiskey, gin, and vodka.
Brewery tours: The brewery offers tours where visitors can see the brewing facilities, learn about its history, and sample different beers.