Bud Light Unveils “Blizzard Brew” to Celebrate Bills Fans’ Shoveling Tradition – Brewed With Snow

The Official Beer Sponsor of the NFL and An Official Beer Sponsor of Buffalo Bills is celebrating the final season at Highmark Stadium with a limited-edition brew made with snow from the stadium

BUFFALO, New York – DECEMBER 10, 2025 – Let’s Go Buffalo! Today, Bud Light has announced a limited-edition “Blizzard Brew”, made with snow from Highmark Stadium to celebrate the great lengths Bills fans will go for one of the NFL’s greatest traditions.


This season is the last for the Bills at the original Highmark Stadium, and NFL fans around the world have become very familiar with one of the venue’s most iconic traditions: Bills Mafia shoveling it out following an overload of snow before an upcoming home-game.

Bud Light and the Bills are teaming up to celebrate and thank fans whose passion and traditions, like the shovelers, make the community special.

Following the 1st snowfall at Highmark Stadium earlier this season, Bud Light and the Bills joined forces to collect the snow and transport it to Anheuser-Busch’s brewery in Baldwinsville, NY. There, the snow was integrated in the brewing process to create a limited-edition brew that will be included in custom 16 oz. cans and packaging.

The “Blizzard Brew” will be available at participating retailers in the Buffalo, NY area and wherever Bills Mafia enjoys the final regular season home game. Bills legend Andre Reed, who played 15 seasons for the franchise, will join Bud Light and the Bills at Highmark Stadium during the final regular season home game to help commemorate the stadium and Bills Mafia with a “Blizzard Brew”.

Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch, said: “It’s no secret Bills Mafia is one of the most passionate fanbases in sports, with fans in Buffalo, NY and beyond who will do anything for their team. That dedication is on full display when they show up to Highmark Stadium with shovels in hand, and we couldn’t be more honored to show up for Bills fans by creating a brew that both showcases and celebrates their years of commitment to the team.”

Jason Hartlund, Bills Chief Commercial Officer, said: “Bud Light has been a partner of the Buffalo Bills for nearly 25 years, and we’re very excited to continue our partnership with a program that brings Bills Mafia’s passion and Buffalo’s legendary weather together in a never-before-done way. We’re thrilled to officially bring ‘Blizzard Brew’ to life for our fans.”

“Blizzard Brew” comes as Anheuser-Busch (NYSE: BUD), a leading American manufacturer and maker of Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois and Cutwater Spirits, announces a multi-year extension of its sponsorship with the Buffalo Bills.

With the multi-year sponsorship extension, Bud Light will remain an official American beer sponsor of the franchise while Anheuser-Busch adds NÜTRL Vodka Seltzer as its hard seltzer sponsor. The two brands will continue enhancing the game day experience at the new Highmark Stadium with the Bud Light Touchdown Club and Bud Light Backyard, along with sponsored space in the stadium concourse.

Additionally, both Bud Light and NÜTRL Vodka Seltzer will be integrated across local community programming, social media content, VIP experiences and more.

To learn more about “Blizzard Brew” visit BudLight.com, follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and Instagram @BudLight.

ABOUT BUD LIGHT

  
The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a clean, crisp taste. Bud Light is a premium American light lager, always brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.  

ABOUT ANHEUSER-BUSCH  

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.   
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer* – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.  *Circana MULC+ US L52W Volume w.e 9/14/25 

ABOUT HIGHMARK STADIUM

Highmark Stadium, home of the National Football League’s Buffalo Bills, will open in 2026 in Orchard Park, New York, a suburb of Buffalo. In conjunction with Legends and architectural firm Populous, the Bills have left no stone unturned in covering every innovative element of new stadium design and fan amenities, featuring iconic Buffalo architecture and the deep-rooted spirit of Bills Mafia. The open-air, football-first venue will feature premium, reserved seating that delivers an elevated game day experience & atmosphere. A striking canopy structure will provide seating bowl coverage, enhancing fan comfort and protection from the elements. Fans will enjoy 360-degree concourses, frictionless food and beverage marketplaces, and cutting-edge audio/visual features that will set a new sporting stadium standard. With expandable capacity, Highmark Stadium will be the premier destination for major events beyond football. This transformative project is a public-private partnership between the Buffalo Bills, New York State, and Erie County. For the latest updates, download the Bills App or visit buffalobills.com.