Sean “Diddy” Combs Announces “Diddy Direct” DTC Platform Alongside DJ Khaled

SEAN “DIDDY” COMBS GOES DIRECT-TO-CONSUMER & RETAILER WITH “DIDDY DIRECT” PLATFORM

FOR AWARD WINNING COMBS SPIRITS PORTFOLIO

– Diddy Enlists DJ Khaled In New Digital Ad Campaign to Launch New Platform –

CAMPAIGN ASSETS HERE

(New York, NY May 23, 2023) – Today,  Sean "Diddy" Combs announced the launch of Diddy Direct, a first of its kind platform created to help retailers and consumers conveniently find, inquire and purchase any of the bestselling spirits under his Combs Spirits portfolio including all CÎROC Vodkas, CÎROC Spritz, CÎROC VS  & DeLeón Tequila variants. With the recent launch of the new limited edition Cîroc Honey Melon, Diddy Direct makes it convenient for consumers to locate and purchase.

Diddy has teamed up with DJ Khaled in a new digital ad campaign to launch Diddy Direct.  For the digital short, the two stars hit a round of golf, with Khaled proving to be the superior golfer. The hilarious exchange between the two showcases their friendship perfectly launches the site. The campaign, which debuts on social media today and will roll out across various social media platforms. 

"This platform is a game-changer for the spirits industry, and we’re proud to offer consumers and retailers direct access to our portfolio of premium spirits,” said Sean “Diddy” Combs, Chairman of Combs Global. “With Diddy Direct, we’re setting a new standard for direct to retailer & direct-to-consumer experiences and bringing the best of Combs Spirits directly to anyone, anywhere in the country.”

Diddy Direct informs consumers and retailers on how and where to find each of their favorite Combs Spirits products nationwide with a convenient, easy-to-use interface that includes location and product based search functionality and an interactive national map to geo-locate local business and distributors. After confirming age, the site’s easy navigation empowers users to quickly find their desired product along with where and how to find it anywhere in the country.

Beverage managers and purveyors of nightclubs, restaurants, and liquor store purveyors across the country can use Diddy Direct to answer the growing demand for Cîroc and DeLeón by connecting them to often elusive local distributors, allowing for seamless online purchasing.

Diddy Direct is a boon for consumers as it connects them with on-premise bars, nightclubs and restaurants and retailers that serve their favorite variant of Cîroc Ultra Premium Vodka or DeLeón Tequila. Whether partying out of town or looking for a local brunch, Diddy Direct quickly shows consumers where they can find a bar that has Cîroc Honey Melon or a retailer that sells DeLeón Reposado.

Diddy Direct is available now for users 21+ in the continental United States. For more information please log on to www.diddydirect.com

COMBS SPIRITS

Combs Spirits (CS) is a privately owned, premium spirits company created by Sean “Diddy” Combs in 2013. As part of the Combs Global portfolio, the company co-owns DeLeón Tequila and is responsible for all strategic marketing for CÎROC Ultra-Premium Vodka, both in partnership with Diageo. CS is focused on delivering high impact growth driven product development strategies that promote a healthy business structure while highlighting social responsibility – and has become known for its bold business moves, energetic marketing and history-making success.

COMBS GLOBAL

Combs Global is the portfolio of businesses and investments built and cultivated by music legend and entrepreneur Sean "Diddy" Combs. Led by a diverse team of experienced executives and industry leaders, Combs Global has established a track record of excellence by building some of the most innovative and successful brands in the world across music, entertainment, fashion, spirits, television, media and more. Founded in 2013, the Combs Global portfolio includes: Bad Boy Entertainment, Love Records, REVOLT Media & Television, Combs Spirits — CÎROC Ultra-Premium Vodka,  Cîroc VS, DeLeón® Tequila – Aquahydrate, Sean John, Combs Investments, Empower Global, Our Fair Share, Capital Prep Charter Schools, and Sean Combs Foundation. Combs Global is internationally known for award-winning marketing campaigns, best-in-class products, and immeasurable cultural impact that has continuously driven historic success. https://combsglobal.com/

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