Wisconsin Brewing Company to Launch Officially Licensed Harley-Davidson Road King: A Premium Non-Alcoholic Beer for Motorcycle Enthusiasts

Verona, WI — April 25, 2024 – Wisconsin Brewing Company, a leader in craft brewing, is proud to announce officially licensed Harley-Davidson Road King, great tasting, premium non-alcoholic (NA) beer.   zzubreebym

Crafted with the finest ingredients, Harley-Davidson Road King offers a bold and flavorful profile that mirrors the spirit of the open road. This non-alcoholic beer is perfect for Harley-Davidson riders and fans seeking a refreshing beverage without compromising on taste or quality.

“We are thrilled to bring officially licensed Harley-Davidson Road King Non-Alcoholic Beer to the market,” said Paul Verdu, President of Wisconsin Brewing Company. “Our team custom built this beer combining over 150 years of brewing expertise with the latest technology, and, in our opinion, it’s the best NA beer on the market. We believe Harley-Davidson riders and fans will be proud to have this special brand in hand, and it will resonate with motorcycle enthusiasts and beer lovers alike.”

Road King Non-Alcoholic Beer will be packaged in eye-catching 16 oz cans designed by Dirty Donny, an artist licensed to use the Rat Fink style art originated by the legendary pop artist Ed Roth. Harley-Davidson fans will feel right at home with their favorite brand in-hand wherever they are.

Fans were first able to try and buy Road King at Daytona Bike Week in early March and gave rave reviews.  They can do the same at other upcoming events such as Harley-Davidson Homecoming Festival in Milwaukee, and Sturgis Motorcycle Rally.  The new NA beer will be launched throughout the state of Wisconsin in April and will be available at The Harley-Davidson Museum, Harley-Davidson dealerships throughout the state and at select bars, restaurants, grocery stores and liquor stores.  Road King will be available across the United States via online ordering beginning in May.

For more information about Road King, please visit www.DrinkRoadKing.com or find us on Instagram and Facebook at @DrinkRoadKing

For distribution inquiries, please send an email to [email protected]. Media inquiries please contact [email protected].

About Wisconsin Brewing Company

Wisconsin Brewing Company (WBC) began in August of 2013, later acquiring Lake Louie Brewing in 2019. The leadership team of WBC has over 150+ years combined experience in the brewing and beverage industry.  WBC operates out of their world class facility and taproom situated on beautiful property in Verona, WI, just outside of Madison. Lake Louie Brewing is the company’s Wisconsin based craft beer brand with top sellers such as Badger Club Amber, Warped Speed Scotch Ale and Kiss the Lips IPA.  WBC is also a fast-growing full-service contract brewing, blending and canning operation across multiple beverage platforms.