SweetWater Brewing Gives Fans the Chance to Win Tickets to Their Dream Show at AEG Venues Across Georgia

SweetWater Concert Sweepstakes:

SweetWater Brewing is giving Georgia music fans another reason to look forward to a night out, and this time the prize is about the music as much as the beer. The Atlanta-born craft brewery has launched its SweetWater Concert Sweepstakes, offering eligible adults the chance to win tickets to a 2026–2027 concert at select AEG Music venues across Georgia, with a travel gift card included to help make the night happen. It is a pretty straightforward idea, but one that fits SweetWater’s long-running connection to live music, local culture and the kind of evenings people remember long after the last song.

Pick the show you want. Rather than tying the giveaway to one concert or artist, SweetWater is letting winners choose an eligible show at Georgia Theatre, The Eastern, Variety Playhouse or Terminal West. That gives the SweetWater Concert Sweepstakes a little more appeal for fans who already have a favorite venue or have been waiting for the right tour to come through town, and it keeps the promotion connected to Georgia’s busy live music scene instead of making it just another retail giveaway.

There is a practical side to this, too, because getting to a concert can cost plenty before anyone even buys a ticket, especially for fans traveling into Atlanta or making a longer trip for a particular performance. Each prize covers the winner and one adult guest, both at least 21 years old, and includes a digital gift card for travel and transportation expenses.

The stated approximate retail value is $1,200 per prize, although the travel gift card amount depends on how far the winner lives from the selected venue. Two winners will be selected across the two entry periods, and non-winning entries carry forward into the next period, so eligible fans have a reason to enter before the December 31 deadline rather than put it off.

SweetWater has spent years building its identity around craft beer, music and time spent with friends, and this promotion brings those pieces together in a way that feels familiar to the brand. The sweepstakes is open to eligible residents of 15 states and the District of Columbia who are 21 or older, with no purchase necessary, and entry requires completing the online registration form rather than simply scanning a retail QR code. Here are the full details of the SweetWater Concert Sweepstakes, including participating venues, prize information, entry instructions and the official rules.

Crack Open the Good Times: Fans 21+ Can Scan the SweetWater QR Code in or Enter Online for a Shot at a Night Out at Georgia Theatre, The Eastern, Variety Playhouse, or Terminal West

ATLANTA, Oct. 15, 2026 (GLOBE NEWSWIRE) — SweetWater Brewing, the iconic Atlanta-born craft brewery and a craft brand by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), is turning up the volume for Georgia music fans with the launch of the SweetWater Concert Sweepstakes. The giveaway gives eligible fans 21 and older the chance to choose a 2026–2027 AEG concert at select AEG Music venues across Georgia.

Whether fans are heading to Georgia Theatre, The Eastern, Variety Playhouse, or Terminal West, the sweepstakes brings together what SweetWater does best: cold beer, live music, and good times with friends. It is an easy way for fans to enter for a shot at making their next Georgia concert night unforgettable.

The sweepstakes runs through 11:59 p.m. ET on December 31, 2026 and includes two entry periods. One winner will be selected per entry period, for a total of two winners. Non-winning entries will carry forward into the subsequent entry period.

Each prize gives the winner and one adult guest, both 21+, the chance to choose their 2026–2027 AEG concert at Georgia Theatre, The Eastern, Variety Playhouse, or Terminal West, plus a digital gift card to help support travel and transportation. Winners who live within a 50-mile radius of the selected AEG venue will receive a $250 gift card in place of the $1,000 travel gift card. The approximate retail value of each prize is $1,200.

Eligible consumers can enter by scanning the QR code on participating retail point-of-sale displays or by visiting https://multi-brand.craftbrewoffers.com/en/gate and completing the registration form. Limit one entry per person during the sweepstakes period. Scanning the QR code alone does not constitute entry; the registration form must be completed and submitted.

“SweetWater has always been about good beer, good music, and good times with friends,” said Evan Woolard, Senior Brand Manager, SweetWater Brewing. “With this sweepstakes, we’re giving fans the chance to pick the show they want to see, raise a glass, and experience the kind of unforgettable night out that makes Georgia’s live music scene so special.”

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open only to legal residents of Alabama, Florida, Georgia, Indiana, Louisiana, Maryland, Mississippi, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia, West Virginia, and the District of Columbia who are 21 years of age or older at time of entry. Void where prohibited. Sweepstakes ends December 31, 2026. Alcohol beverages are not part of the prize, to enter https://multi-brand.craftbrewoffers.com/en/gate Always drink responsibly.

Related SweetWater news on mybeerbuzz.com:
SweetWater Brewing continues to connect its Atlanta craft beer roots with music, sports and community events, while expanding its lineup of beers for longtime fans. For more SweetWater news, read our coverage of SweetWater Brewing’s Atlanta-wide soccer celebration, SweetWater’s latest Georgia Kisses and Dank Tank Ice Cold Phatty beers, and SweetWater’s Big Trip Double IPA cans. These related stories offer more coverage of SweetWater Brewing’s beer releases, Atlanta presence and brand activities.

About SweetWater Brewing
SweetWater Brewing Company, founded in Atlanta, Georgia, is one of the Southeast’s most recognized craft breweries, known for its laid-back spirit, hop-forward beers, and deep connection to music, outdoor culture, and community. Since opening its doors in 1997, SweetWater has built a loyal following with fan-favorite brews and experiences that bring people together.

Today, SweetWater continues to celebrate the moments best shared with friends, from backyard hangs and outdoor adventures to festival fields and concert venues across the country.

About Tilray Brands

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.

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