Deschutes Introduces Jubelale 2026 Design

My yearly tradition continues as I once again bring you an early peek at the artwork and packaging for one of the true holiday classics from Deschutes Brewery in Bend, Oregon. This is Jubelale 2026, the latest edition of the brewery’s long‑running winter seasonal and one of the most beloved festive ales in American craft beer.

For 2026, Jubelale will remain proudly billed as “a festive winter ale,” continuing the tradition that began back in 1988. Fans can expect the familiar blend of warming spice, robust malt character, and subtle notes of toffee and dusty cocoa, all wrapped in the signature seasonal artwork that makes each year’s release collectible.

Jubelale 2026 will shine in at 6.7% ABV and will once again be packaged in 12‑oz cans, showcasing the new annual label art that Deschutes commissions specifically for this release. As always, the design captures the spirit of winter in the Pacific Northwest and the cozy, celebratory mood that defines the holiday beer season.

Stay tuned for full November 2026 release details, tasting notes, and a closer look at this year’s artwork as Deschutes Brewery prepares to roll out its iconic winter ale for another holiday season.

Label Text Deschutes Jubelale:

“Embrace the comforting warmth of tradition with this festive winter ale. Embodying the spirit of celebration since 1988, Jubelale features notes of spice, a robust malt character, hints of toffee, and dusted cocoa.“

About Deschutes Brewery:

Deschutes Brewery is an independent craft brewery in Bend, Oregon and is family, and employee-owned since 1988. Founded on the guiding principles of true craftsmanship and ultimate quality, Deschutes is known as a leader in hops, dark beer, innovative India Pale Ales, and small-batch experimental and barrel-aged beers. Deschutes Brewery is crafted for community, committed to sustainable business practices and support of charitable organizations across our distribution footprint. Visit Deschutes Brewery’s beer finder to find a Deschutes beer near you in 36 states across the country. To learn more about Deschutes Brewery visit www.deschutesbrewery.com.

Good Beer Brings People Together
It’s pronounced Da-Shootz

In 1988, Gary Fish established a small brewpub in downtown Bend, Oregon and named it after the Deschutes River. He wanted to build a home for the public. A spot where friends, family, and neighbors would come together over a house-brewed pint of beer. After Gary opened The Deschutes Brewery and Public House, people started to arrive, hang out, taste our beer and food, and spread the word. In that first year, we sold 310 barrels of beer.

Today, things are a little different. The brewery sells more than 225,000 barrels per year and our beer can be found in all 50 states (and even a few other countries.) We’ve set up more locations and have a brewery and tasting room less than a mile across town in Bend and a second pub in downtown Portland, Oregon.

We might have gotten bigger, but our mission has stayed the same: Creating community over damn tasty beer.

Crafted For Community
Our community has always been there for us, and we strive to always be there for our community—from Bend to Portland to the earth we all share. We support a large variety of non-profit organizations with a primary focus on diversity and inclusion, water and land conservation, hunger prevention and youth services.

Pints with a Purpose
We’re proud to highlight and support a local non-profit every month. For each pint sold on Tuesdays, we donate $1 to the chosen organization—all day long, from all our locations.

Beer Today, Beer Tomorrow
We’re committed to sustainability and lessening our environmental impact. That’s why we are a Green Power Partner through the EPA, partner with conservation organizations, implement recycling and composting programs at our pubs, and much more. We’re dedicated to doing a lot because a lot needs to be done.

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