2025-2026 Duvel USA Annual Business Plan – National Sales Summit

Today I was lucky enough to sit in on the 2025-2026 Duvel USA National Sales Summit. The event was hosted by CCO Bobby Dykstra & President Seraf De Smedt. Here are some of the highlights for 2026 plans for Boulevard Brewing Co., Brewery Ommegang, Duvel, and Chouffe:

• The beer industry has become challenging. New beverages and brands are invading traditional beer space, so consumers expect more.
• Import & Craft Sales Marketing Teams have been split, but still integrated
• Boulevard Space Camper & Boulevard Light continue to do well
• 500 Year-old industry isn’t going anywheare and the future od Duvel looks bright
• Innovation Coming To Seltzer market
• Chouffe set to double sales in 2026
• Craft beer market is under attack (Down 4% in recent weeks)
• Bold limited releases and more collaborations coming in 2026
• Space Camper Cosmic IPA (4%-AbV) surpasses the market share of Unfiltered Wheat to become Boulevard’s number one selling beer.
• 19.2oz cans coming from three different Space Camper variants.
• Space Camper Fundamental Evil will continue its partmership with Planet ComicCon
• Space Camper soccer packaging (Star Striker) & Space Camper Cosmic Surfer are being brewed with Big Grove Brewing
• Space Camper Mix 6-pack coming in 2026
• Barrel aging program now 3rd in sales and moving up – Rye On Rye up 56% over last year
• Boulevard Irish Cream Barrel-Aged Stout coming in Feb 2026
• Barrel-Aged mixed pack coming in 2026
• Growing partnership with Russel Stover
• Tank 7 heading to 5-liter mini kegs and gift packs
• Creed Humphrey Ambassadorship will continue in 2026 to promote Unfiltered Wheat
• Russel Stover S’mores will be paired with Unfiltered Wheat for new promotions
• College sports collaborations will continue (University of Kansas / Kansas Athletics, University of Missouri / Mizzou Athletics, Missouri State Athletics)
• Boulevard Light 19.2-oz cans coming in 2026
• Nitro Dry Stout cans coming in 2026
• Boulevard Berry Noir will go year-round.
• Ginger Lemon radler will return as KC Royals promotional beer Royal Radler
• Teal Rising KC Current soccer promotions coming in July for FIFA World Cup (being partially hosted in Kansas City)
• Boulevard Old Fashioned Hard Apple Cider coming in Aug 2026 as a collaboration with Louisburg Cider Mill
• Quirk Hard Seltzer Chill Mixpack coming in 2026 – Blueberry Slam, Rainbow Sherbet, Raspberry Rocket Pop & Cranberry Apple Cinnamon coming in 2026
• Quirt Hard Tea returning
• Boulevard THC Seltzer flavors (5mg & 10mg of Delta 9 THC) Berry Jane is coming in Oct 2026
• Brewery Ommegang Gnommegang remains & Rosetta returning in January 2026
• Ommegang sales increasing in 2025
• OMG Series mixpack coming in July 2026
• Ommegang Grande Tripel, Oak-Aged Watermelon Kolsch, Prison City Brewing collab (yet to be named), All Hallows Treat & Everything Naughty coming to OMG Series in 2026
• Limited release of Manhattan Shine draft beginning in Dec 2025
• Ommegang Pale Sour Ale Coming in June 2025
• Ommegang Upstate Discovery Variety Pack going year-round
• Ommegang House Stout coming in Feb 2026
• Ommegang is working on a new imperial stout with Belgian chocolate coming across the entire distribution footprint in Oct 2026
• Chouffe Framboise coming in March 2026 (7%-ABV)
• Chouffe has become the fastest-growing high-end Belgian beer according to Nielsen
• La Chouffe Cans have been updated
• NA Chouffe is the number one selling NA beer in Duvel’s portfolio
• Chouffe IPA, N’ice Chouffe, Cherry Chouffe & McChouffe will return in 2026
• Duvel 6.66% Returning in 11.2-oz 4-pack slim cans and on draft with new tap handle
• Duvel 100 Promotions continue in 2026
• Duvel & La Boite Seasoning team up for collaboration french fry spice blend
• 6th Annual Duvel Golf Open returning in Nov 2026
• Duvel / Fandango Beer & Movie Pack Coming in 2026
• Duvel will release a 4+1 (Cosser-themed glass) variety pack in support of the FIFA World Cup in July