Labatt USA Partners with Inmar Intelligence to Launch National Rewards Program: “Buy Beer, Get Gear”

WINSTON-SALEM, North Carolina, Oct. 7, 2025 – Labatt USA has partnered with Inmar Intelligence, a data-driven technology company, to launch Buy Beer, Get Gear, a rewards program powered by a flexible technology platform that supports personalized engagement and national reach. Now live, the program lets consumers upload their receipts from any retailer to earn points redeemable for seasonal merchandise.

Rewards programs are becoming a critical driver of brand growth, with 85% of consumers saying that they are more likely to continue buying from brands with strong rewards programs. Labatt’s new program comes at an important moment in today’s omnichannel retail landscape and highlights the importance of expanding reach and engagement beyond the brand’s core markets.

Labatt faces the strategic challenge of expanding its footprint across the U.S. beyond its stronghold in the Northern Midwest. The program addresses the objective through the use of advanced personalization technology to help the brand build stronger, more direct connections with consumers. This initiative is a bold step in making Labatt a go-to choice for American beer drinkers wherever they shop.

“We wanted a program that was fun, flexible, and encouraged casual drinkers to become loyal fans,” said Joshua Krebs, Trade Marketing Manager, Labatt USA. “With Buy Beer, Get Gear, we’re giving consumers a reason to choose Labatt and rewarding them for it.”

The program is retailer agnostic, allowing shoppers to buy Labatt Off Premise, On Premise or At The Game. That flexibility enables Labatt to scale national media and awareness efforts while delivering an omnichannel experience supported by Inmar’s technology.

“Our focus at Inmar is on building solutions that drive measurable business results,” said Rob Weisberg, President, MarTech Division, Inmar Intelligence. “Buy Beer, Get Gear showcases how loyalty can connect directly to consumer behavior, strengthen brand affinity, and ultimately deliver growth. Together with Labatt, we’ve created a program that turns engagement into action.”

The program is running through the end of 2025, with rotating seasonal merchandise designed to keep consumers engaged. Summer’s lineup featured Golf Bags and Blackstone Grills, while Tailgate Season will bring everything you need to cheer on your favorite team.

Early performance has demonstrated strong engagement and measurable impact, driving behavior with each engaged consumer purchasing an average of 10 units during the summer promotion period.
With this launch, Labatt is doubling down on its U.S. growth strategy and giving consumers nationwide a new reason to reach for the blue.

Offer open to legal U.S. residents in AK, AZ, AR, CO, DE, FL, ID, IL, IA, KS, LA, MD, MA*, MI, MT, NE, NV, NH, NJ*, NM, NY, ND, OK, OH, PA*, RI, SC, TN, VT, WA, WI, WY, and the District of Columbia who are at least twenty-one (21) years old. *MA, NJ, and PA Residents have limited Offer Items. See FAQs and Terms for more details.
Learn more about Inmar’s rewards program solution.
Always Enjoy Responsibly.

About Inmar Intelligence

Through curiosity and the intelligent use of data and technology, we make businesses smarter to improve consumers’ lives. As a trusted partner to brands and retailers for over 45 years, we design, build, and operate reliable, dynamic, and personalized media and incentive solutions that create greater efficiencies and unlock the potential of sophisticated marketplaces, helping shoppers save billions. Inmar leads in powering media, including retail media and influencer marketing, by seamlessly integrating first-party data into personalized campaigns. Our collaborative technology enables retailers and advertisers to drive authentic engagement and measurable retail outcomes, transforming traditional marketing efforts into powerful revenue-driving strategies. For more information about Inmar Intelligence, visitinmar.com and follow us on LinkedIn.

About Labatt USA

Labatt USA, proudly headquartered in Buffalo, New York, features a robust portfolio centric around Labatt Blue and Labatt Blue Light. With a clean, refreshing taste, light color, and slight hop aroma, Labatt has become the premier pilsener across the Great Lakes region. First brewed in Canada in 1847, and now proudly brewed in Rochester, NY, Labatt continues to carry on the tradition and heritage of the great outdoors. Connect with Labatt on Facebook, Twitter and Instagram. Labatt USA is owned by FIFCO USA. For more information, please go to: https://www.fifcousa.com/

Connect with Labatt onFacebook,Twitter andInstagram.