Keystone Light Launching The Hunt Campaign With Blaze Orange Cans

Some exciting news coming from Keystone Light…The Hunt Campaign is back:

Back by popular demand, Keystone Light is launching The Hunt campaign, where fans are invited to track down the rare Blaze Orange can. 


Hidden among collectible packs of Keystone Light this fall are rare and coveted Blaze Orange cans, which unlock the change to win epic outdoor merch. Just like that elusive buck in the wild, you will need a little bit of luck and a whole lot of good spotting to find one of these cans. 


To mark a new hunting season and take the campaign to a whole new level, Keystone Light has increased the number of Blaze Orange Cans available across the nation, providing fans a 1 in 100 chance to win must-have prizes and experiences. 


Fans who find an Orange Blaze with a QR code can scan the can to enter for their chance to win:
One of five (5) grand prizes: an epic getaway to a hunting lodge for the winner and three guests, along with a $1,500 case stipend
Instant-win prizes, including Realtree camo merch


Keystone Light The Hunt cases will be available in 15, 24, or 30 pack sizes as well as 24oz cans. You can find Keystone Light near you via our product locator. Participants must be 21+ to enter.

Keystone Light x The Hunt: Prize Details: 


Fans who find an Orange Blaze with a QR code can scan the can to enter for their chance to win one of five (5) grand prizes: an epic getaway to a hunting lodge. Each grand prize includes a trip for the winner and three guests to a hunting lodge, including two nights’ accommodation and a $1,500 case stipend. The hunting lodge  destinations  include Harpole’s Heartland Lodge in Nebo, IL; The Lodge at Prairie Wildlife in Westpoint, MS; Joshua Creek Ranch in Hill Country, TX. 

Fans who find a Blaze Orange can, can also scan the QR code on the can to be entered to win an instant prize win:

First-Prize: Realtree Camo Prize Pack, including a Realtree camo outdoor tent, jacket, backpack and hat. 
Second-Prize: Realtree camo jacket.
Third-prize: Realtree camo backpack. 

Fans can enter the Blue can pool prize by scanning the QR code on the packaging to win Realtree merch or a Venmo deposit to go toward their next purchase of Keystone Light. 

About Keystone Light:

Keystone Light is an American light lager, known for its crisp, refreshing taste and smooth finish. It was introduced by Coors Brewing Company in 1989 and is brewed with a triple-filtering process. Its marketing often highlights its smooth taste and affordability, making it a popular choice for casual gatherings and outdoor activities. 

Here’s a more detailed look:

Brewing: Keystone Light is a light-bodied, American-style lager, triple-filtered for a smooth, crisp taste. 

Flavor Profile: It’s known for being light and refreshing, with a clean taste and a smooth finish. 

Alcohol Content: The ABV (Alcohol By Volume) is 4.1%. 

Popularity: It’s a popular choice for casual gatherings, outdoor events, and as a session beer (a beer that can be consumed in larger quantities without becoming overwhelming). 

Marketing: Keystone Light has been marketed with slogans like “Always Smooth, Even When You’re Not” and “Bottled Beer Taste in a Can”. The brand has also featured a fictional character named Keith Stone in its advertising. 

Brewery: It’s brewed by Molson Coors Beverage Company. 
Availability: Keystone Light is widely available in various can and bottle sizes, including 12oz cans, 16oz cans, and 30-packs.