Australia’s SJK Capital Outbids Saint Arnold For Bankrupt Alamo Beer

After filing for bankruptcy protection in Feb 2025, Alamo Beer has now been sold to SJK Capital out of Brisbane, Australia. SKJ outbid Houston-based Saint Arnold Brewing and will pay $3.75-million (over Saint Arnold’s bid of $3.6-million). The sale includes the brewery property, valued at $7.3-million. SKJ will also pay Disney $60K to allow for the licensing and use of the King Of The Hill beer name Alamo has been producing.

About Alamo Beer:

Alamo Beer, the fictional beer from the animated series King of the Hill, is becoming a reality thanks to a collaboration with Alamo Beer Company. The San Antonio-based brewery, which was founded in 2003 and carries a legacy dating back to 1884, is releasing a crisp American Lager under the Alamo Beer brand, inspired by the show. The beer will feature the iconic red, white, and blue Alamo logo on a beige background, mirroring the can design from the show. 

Key Details:

Collaboration:
Alamo Beer Company is partnering with King of the Hill to bring the fictional beer to life. 

Beer Style:
The new Alamo Beer is a crisp American Lager, with a 4.4% ABV. 

Availability:
It will be available year-round, starting with Texas retailers in July, with national distribution planned for later in the year. 

Design:
The beer will be packaged in a can that replicates the design seen in the show. 

Brand Connection:
The collaboration is timed to coincide with the Hulu reboot of King of the Hill, which is scheduled to premiere in August. 

Historical Context:
The real Alamo Beer Company has been operating in San Antonio since 2003, carrying on a brewing tradition that began in 1884. The company also faced some financial challenges and filed for Chapter 11 bankruptcy earlier in the year.